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所在平台: Udemy |
课程主页: https://www.udemy.com/course/political-ads-on-facebook-instagram-a-beginners-guide/
课程评论：没有评论
课程名称：Facebook 和 Instagram 上的政治广告 - 初学者指南 课程概述：如果您正在进行选举活动或作为政治候选人，您很可能知道需要在 Facebook 和 Instagram 上投放广告。然而，大多数“如何”指南都是针对商业广告商的，可能让人感到困惑。本课程专为您设计。作为一名专注于选举的数字顾问，我在付费社交营销方面有丰富的经验，曾帮助来自世界各地的政治活动者学习如何在 Meta 上投放广告，从地方候选人到主要政党、部长和候选总理。我遇到了许多不同级别的活动者所面临的障碍。即使您对付费社交广告没有经验，完成本课程后，您将能够开始使用 Facebook 和 Instagram 广告推动您的活动。您将理解相关术语，制定高水平战略与战术目标，了解技术流程，并完成政治广告授权流程。不要冒险让您的活动成功受到影响，别让它变得太晚，也不要依赖混乱的商业指南。同时，无需支付高额的数字广告代理费用，您可以学习如何自己使用 Facebook 和 Instagram 来提升帖子和投放广告。该课程将为您提供逐步指导，帮助您顺利入门。
If you are running an election campaign or standing as a political candidate, you probably know you need to run ads on Facebook and Instagram. But most 'how to' guides are intended for commercial advertisers, and can be confusing. This course is for you.I'm a digital consultant for the campaigning sector, with a strong focus on paid social marketing for elections. I've helped train political campaigners all around in the world in how to use ads on Meta, from local candidates to leading parties, ministers and prime ministers-in-waiting, and I've encountered many of the blockers which campaigners of all levels find challenging. Even if you have no experience with paid social, by the end of this course, you'll be ready to start your campaign using Facebook and Instagram advertising. You'll understand the jargon, plan a high level strategy with tactical goals, you'll understand the technical processes and you'll work through the Political Ad Authorisation process.Don't risk your campaign's success by leaving it too late, or winging it using confusing commercial guides. But no need to pay huge fees to digital ad agencies - you can learn how to boost posts and run ads yourself using Facebook and Instagram. This course will show you how to get started, step by step.
