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所在平台: Udemy |
课程主页: https://www.udemy.com/course/point-of-sale/
课程评论：没有评论
**课程名称：** 销售点 (POS) 赋能：零售业中的数据与人工智能运用 **课程概述：** 本课程聚焦于数据分析、数据科学及机器学习在零售业中的核心作用，强调所有这一切都始于销售点 (POS) 数据的采集。作为一门 POS 入门课程，它将带您深入了解 POS 的基础知识，包括： * **什么是 POS？** 探讨销售点 (POS) 的基本概念和定义。 * **POS 数据如何被收集？** 剖析销售点 (POS) 系统在数据采集过程中的机制。 * **POS 系统如何处理数据？** 了解 POS 系统内部的数据处理流程。 * **全球企业如何运用 POS 数据？** 探讨各行各业利用 POS 数据所实现的价值。 课程通过一系列贴近生活的实例，如会员卡即时折扣、电商网站的个性化产品推荐、以及加油站的自动退款等，生动展示了 POS 在实际应用中的体现。POS 是客户进行实际交易的场所，同时也是采集数据、提炼洞察的关键节点。 POS 的应用范围极为广泛，涵盖电影院、餐厅、医院、航空公司、全渠道零售等众多领域。通过分析客户过往的行为，企业能够采取有针对性的行动，例如提供个性化优惠券、发送提醒，甚至构建个性化的用户界面，以提升客户体验。 本课程旨在为您提供一个充满乐趣的学习体验，帮助您掌握 POS 领域的基础知识。
World is progressing fast towards Data Analytics, Data Science and Machine Learning. It all starts with Data. The Data that gets collected at the Point of Sale (POS). This Point of Sale (POS) 101 course will help you to understand the Basics of POS, like What is POS?, How is POS Data collected with Point of Sale System?, How this data is processed at POS System? and How it is used by various businesses across the globe?You would have experienced at-least one of the following situations in the recent times:1. You might have received an instant discount to your final bill during checkout at your favorite Retail store, when you swiped your store membership card. 2. You would have seen a list of recommended products on the Amazon website, based on your previous interactions at Amazon. 3. You would have received your refund automatically to your card at your Gas station, when you had pumped less fuel than what you paid for.These are all nothing but experiences at Point of Sale (POS). Point of Sale (POS) is the place at which the actual sales happen to the customer. It is also the place where the data is collected and actionable insights are delivered to the customer. Point of Sale (POS) is applicable anywhere. Be it Movie theaters, Restaurants, Hospitals, Airlines, Omnichannel Retail and the list goes on and on. Based on your previous interactions with their businesses, useful actions are taken by their system. Leading firms process this data using sophisticated technologies to offer Personalized Coupons, Reminders or even to create a Personalized Website like your Udemy Student landing page- All these are done to enhance the customer experience.Welcome to this fun filled learning course on POS.
