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所在平台: Udemy |
课程主页: https://www.udemy.com/course/platform-business-strategy/
课程评论：没有评论
课程名称：平台商业与战略 课程概述：本在线课程专注于平台商业模型，这些模型已深刻影响了各个行业。虽然媒体的报道往往集中于潜在超级平台的负面影响，本课程旨在澄清平台的概念基础。此外，您将掌握分析和开发平台所需的基本工具和方法，并找到您公司产品中的平台特征。最后，我们将讨论多个趋势和平台脆弱性，如多重上市，帮助您发展有竞争力的平台业务。 通过本课程，您将能够掌握平台的基本概念，超越媒体中的炒作和激烈辩论，根据所采用的商业模型评估平台及其战略，讨论并将产品开发为有竞争力的平台，以及通过讨论多个案例应用平台商业与战略。课程包含七个视频课时，配有可下载文件，内容涵盖平台的基本理解与机制、现有平台的分析，以及平台启动策略的识别等。进入平台商业的世界，学习如何让平台商业模型为您的公司服务！
In this online course on Platform Business & Strategy, we will focus on platform business models, which have pervasively impacted various industries. While press and media coverage tends to focus on the dark sides of potential superplatforms, this online course attempts to clarify platforms' conceptual foundations. Furthermore, you will acquire an essential set of tools and approaches to analyze and develop platforms and to find the platform in your firm's offerings. Finally, we will discuss several trends and platform vulnerabilities, such as multi-homing, to assist you in developing defensible platform businesses.By the end of this course, you will be able to master the foundations of platforms and go beyond the hype and heated debates in media outlets, evaluate platforms and their strategies according to the adopted business model discuss and develop products into defensible platforms, and apply platform business and strategy through the discussion of multiple examples.Seven video lessons with downloadable files will guide you through the process by covering platforms from their basic understanding and mechanisms through the analysis of (existing) platforms and identifying platform launch strategies to tools and ways to transform your products into defensible platforms. Enter the world of platforms and learn how to make platform business models work for your firm!
