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所在平台: Udemy |
课程主页: https://www.udemy.com/course/planning-for-pr-success/
课程评论：没有评论
**课程名称：** 获得免费宣传：企业家与小型企业的DIY公关 **课程概述：** 本课程专为厌倦被行业忽视的自助创业者、初创企业及小型企业主设计。您将学习如何获得免费媒体曝光、向记者推介、以及如何让您的品牌脱颖而出。您无需昂贵的广告或代理机构，只需一个好故事和正确的传播策略。 **学习内容：** * 识别“新闻价值”的标准，以及如何将自己打造成新闻焦点。 * 掌握向记者成功推介并吸引其注意力的技巧。 * 了解撰写强有力新闻稿的要素。 * 提供寻找公关渠道的途径，包含免费和付费平台。 * 学习如何利用媒体报道来建立信任、提升可见度并促进业务增长。 **课程包含：** * 一份10步公关成功计划（工作簿）。 * 一套即填式新闻稿模板。 * 一份精选的公关发布网站列表。 * 包含真实案例和有效的推介角度。 **讲师介绍：** Lisa Newton是一位屡获殊荣的企业家，其作品曾刊登于多家平面及网络媒体。她将帮助您揭开公关的神秘面纱，在不依赖广告或运气的情况下，获得真实的媒体曝光。 **适合人群：** * 厌倦了被忽视的企业家和自由职业者。 * 需要媒体关注的教练、作者及创意人士。 * 寻求免费曝光的小型企业主。 **行动号召：** 不要再等待被发现。学会推介自己，让您的故事被讲述。立即报名，免费获得可见度！
Are you tired of being the best-kept secret in your industry?If you're self-employed, a startup, or a small business owner-this course will teach you how to land free press, pitch to journalists, and get noticed by the media.You don't need expensive ads or an agency. You just need a story-and the right strategy to share it.What You'll Learn:What makes something "newsworthy" (and how to make yourself the story)How to pitch to journalists and get their attentionThe anatomy of a powerful press releaseWhere to send your PR-list of free and paid PR platformsHow to use media coverage to build trust, visibility, and growthWhat's Included:A 10-step PR Success Plan (workbook)A fill-in-the-blanks press release templateA curated list of PR distribution websitesReal-life examples and pitch angles that workAbout the Instructor:Lisa Newton is an award-winning entrepreneur with press features in various publications - both print media and online. She's here to demystify PR and help you land real visibility-without relying on ads or luck.Who This Is For:Entrepreneurs and freelancers tired of being overlookedCoaches, authors, creatives who need media buzzSmall business owners looking for free exposureDon't wait to be discovered. Learn to pitch yourself-and get your story told.Enroll now and get visible-for free!
