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所在平台: Udemy |
课程主页: https://www.udemy.com/course/pitchbook-pitch-deck-for-investor-pitching/
课程评论：没有评论
Coursera 课程总结：Pitchbook Pitch Deck for Investor Pitching 本课程深入探讨了投资银行Pitchbook的制作与应用，将其定位为一项至关重要的营销工具。Pitchbook的目的是通过对客户（现有或潜在）投资行为进行严谨细致的分析，成功吸引并赢得业务。 课程强调，Pitchbook是投资银行用来展示自身优势、推销产品和解决方案、以及拓展新客户的关键载体。它通常是银行 initiating 首次接触和销售介绍的起点，其销售策略高度正式且专业化。 Pitchbook 不仅是银行市场营销的宝贵材料，更能帮助银行证明其在众多融资和资本来源中脱颖而出的独特价值。课程也提及了Pitchbook制作过程涉及的投资银行内部各层级人员，包括Associate、Vice President、Senior Vice President、Team Lead和Managing Director，从而突显了其团队协作的重要性。
An investment banking Pitch book is a marketing device that all investment banks use worldwide. Investment Banking Pitch Book must have a diligent and proper analysis of the investment actions of the current or potential client of the bank. It should be designed and crafted in such a way that it is successful in securing deals with current or potential clients. A Pitchbook is a type of sales book created by an investment bank that details the main features of the bank. The investment bank's sales force uses this pitchbook to aid the process of selling products and issues and generate new clients.A pitchbook acts as the starting point of the initial pitch or sales introduction for the investment bank when it is trying to seek new business. The approach of the investment banks while making sales is highly formalized and official. Often they follow a tailored and highly effective sales strategy.It is indispensable to investment banks while marketing themselves to clients. pitchbook exemplifies valuable and comprehensive marketing material. It offers the bank a chance to show and prove why the clients should choose them amongst the wide variety of financing and other sources of capital.Many contributors of the Investment bank help in the process of pitch book preparation. It involves an associate, vice-president, senior vice-president, lead of the team, and managing director. Learn more about Investment Banking Hierarchy.
