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所在平台: Udemy |
课程主页: https://www.udemy.com/course/pinterest-marketing-pinterest-for-business/
课程评论：没有评论
**课程名称：** Pinterest营销 - 商业Pinterest **课程概述：** 本课程深入探讨为何众多企业纷纷涌入，旨在理解 and 利用Pinterest营销。Pinterest不仅是一个搜索引擎，更是用户获取灵感的重要来源，而且高达48%的用户在平台上具有购物意向。 **为什么Pinterest营销至关重要？** * **强大的搜索和发现功能：** 用户将Pinterest视为信息和创意来源，他们在寻找产品和解决方案时，会主动搜索相关内容。 * **高潜力的消费群体：** 平台深受女性用户的青睐，而女性消费者在整体消费支出中占据70%-80%的主导地位，这使得Pinterest成为触达目标受众的理想平台。 * **持续的用户增长：** 根据Hootsuite的数据，Pinterest的活跃用户在过去一年中增长了26%，达到3.35亿，用户基础不断扩大。 * **纯粹的购物意愿：** 与其他社交媒体平台不同，Pinterest用户访问的初衷并非分享内容，而是带着强烈的消费和购物意愿，这为企业提供了直接转化的机会。 （课程大纲：无）
Why Are Businesses Flocking to Understand Pinterest Marketing?Pinterest acts as a search engine, where some choose to source their inspiration and where 48% of the users have the intention to shop.Pinterest is also a platform that is preferred by women, and with women being said to influence 70%- 80% of consumer spending, it makes Pinterest marketing an area of interest for many businesses.Not only has Hootsuite brought light to the above statistics, but they also explain that Pinterest's active users have grown by 26% to 335 million over the past year.So, the active users are increasing, Pinterest appeals to women, and unlike most social media platforms, users don't visit Pinterest with the desire to share content, but rather with the desire to spend and shop.
