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所在平台: Udemy |
课程主页: https://www.udemy.com/course/pinterest-marketing-for-beginners/
课程评论：没有评论
**课程名称：** Pinterest营销入门 **课程概述：** 本课程旨在介绍如何利用Pinterest进行营销，特别是针对希望通过此平台触达更多受众的企业和个人。Pinterest是一个拥有超过3亿月活跃用户和2000亿图片（Pins）的全球性平台，尤其对于电商而言，它已经成为重要的流量来源。研究表明，Pinterest是Shopify网站的第二大推荐流量来源，93%的用户使用它来规划购物，并且平均客单价高于其他社交媒体。 课程强调，Pinterest是展示内容营销（如博客文章、内容优惠）的绝佳平台。通过将图片或视频Pin到画板（Board）并附带相关内容链接，不仅可以推广内容，还能直接为网站带来流量。对于能够创建具有视觉吸引力且能为受众提供价值的内容的公司而言，Pinterest是一个强大的营销工具。 本课程将一步步指导学习者如何在使用Pinterest时取得最佳效果，无论是为了商业目的还是个人用途。虽然Pinterest营销可能看起来有挑战性，但这门课程将简化过程，让学习者能够有效地掌握Pinterest营销技巧。
How can Pinterest help me reach more people? You can use Pinterest to feature your inbound marketing efforts such as your blog posts or content offers. For example, you can Pin a photo or video to a board and include a link to blog post about that visual content. This not only promotes your blog posts but it also drives traffic directly to your website. It has over 300 million monthly global users and boasts over 200 billion Pins. And it gets better. Research by ecommerce platform Shopify found that it was the #2 source of all referral traffic to their site, that 93 percent of users were using it to plan their purchases, and that the average resulting order value was $50 (higher than any other social media source).Impressive stats for a corkboard.Put simply, it is a huge marketing opportunity for ecommerce stores and businesses.Pinterest is a great platform for companies that are able to create boards with content which utilize both visual appeal and provide audience value. If you're able to harness the power of Pinterest, you can use it as another powerful tool in your social media marketing arsenal.Pinterest marketing seems difficult but it doesn't have to be. This course walks you through step by step how to do your best on Pinterest whether for business or just for fun.
