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所在平台: Udemy |
课程主页: https://www.udemy.com/course/photo-directories/
课程评论:没有评论
**课程名称:** 摄影师:简单创业之路 **课程概述:** 这门课程颠覆了传统摄影工作室选址的昂贵模式,提供了一种创新的商业理念——将摄影工作室“搬到”客户的公司。课程专注于与各类会员制组织合作,如教会、犹太教堂、高端社区、俱乐部,以及学校的家庭筹款活动。 **核心教学内容:** * **目标客户选择:** 指导学员如何精准定位具有合作潜力的会员制组织。 * **合作模式:** 重点讲解如何与这些组织建立合作关系,利用其场地资源。 * **现场运营:** 详细教授如何在会员组织的场地内进行高效的现场摄影,包括: * **便携式工作室 setup:** 如何快速搭建专业的摄影棚。 * **销售区设置:** 如何布置吸引人的销售区域,进行现场作品展示与销售。 * **高效率拍摄:** 能够在一天内完成大量(20个家庭或更多)的拍摄任务,充分利用现场的宽敞空间、高挑天花板、便利停车和优越地理位置。 * **盈利模式:** 传授学员如何通过现场拍摄来盈利,实现多次销售,并最大化利润。 * **市场营销与预订:** 教导学员如何进行市场推广,预订合作项目,且无需感到销售压力。 * **成本控制与利润提升:** 分享降低运营成本、提高盈利能力的实用技巧。 * **回馈机制:** 介绍如何通过建立“目录”(directory)作为回馈方式,感谢组织提供场地和拍摄机会。 **课程特色:** * **实践经验:** 课程内容基于讲师多年成功创办摄影公司的实操经验,并非纯理论。 * **收入增长:** 旨在帮助学员通过探索摄影商业的这一细分领域,有效提升个人收入。 * **商业定位:** 明确这是一门专注于人像摄影的商业课程。 * **无压力销售:** 强调通过互利合作实现销售,避免强制推销。
Finding studio space in a good location is key. But it is very expensive in most locations. This course teaches a different concept, where we take the studio to organizations. Primarily membership organizations, like churches, synagogues, exclusive communities, and clubs. Also, School family fundraisers. Membership organizations are made up of family units, couples, and singles. you can pose 20 or more per day or night. Lots of space, high ceilings, good parking, excellent location, and rent-free. I will teach you how to monetize your shoots at their location and make multiple sales each day. How do we do this? I'll show you step by step. This is not theory. I have done this for many years with the company I founded with great success. It was a great boost to my income using this business niche. This is really a Portrait Photography business. The directory portion of the business is our way of giving back to the organization for allowing us to use their space and photograph their member families. We will cover how to pick your target market. You will learn how to market and book accounts without sales pressure. You will learn how to set up your portable studio at the location and set up your selling area. You will learn how to keep your costs low and your profits high.