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所在平台: Udemy |
课程主页: https://www.udemy.com/course/persuasive-storytelling-for-product-managers-leaders/
课程评论：没有评论
课程名称：产品经理与领导者的说服性叙事 课程概述：在产品管理中，说服性叙事对于获得利益相关者的支持、团队的协调以及产品的成功至关重要。本课程将为您提供一个结构化的框架，帮助您创建引人入胜的产品故事，运用适合产品经理的叙事技巧，并以清晰、自信和影响力传达想法。您将通过Netflix、Zillow和Paperboat等品牌的真实案例研究，学习如何构建产品叙事，并培养与受众在情感和逻辑上建立联系的能力。 您将学习到： - 应用诸如英雄之旅等叙事框架于产品叙事 - 为高管、客户和团队开发以利益相关者为中心的故事 - 利用情感叙事使产品信息更加亲切和具有说服力 - 清晰地传达产品路线图、愿景和战略 - 创建引人注目的单页文档、电梯演讲和短形式产品故事 - 结合意外、幽默和相关性来保持受众的参与度 - 整合数据驱动的叙事以增强可信度和影响力 - 构建客户画像，理解情感触发因素，以塑造更好的故事 课程亮点：本课程涵盖专为产品经理设计的叙事技巧，确保您能够创建引人入胜的叙述，有效地传达产品的价值、愿景和战略。学习如何编写短格式的产品故事，适应不同受众的叙事风格，并通过真实世界的案例和实操练习来完善您的表达方式。发现以利益相关者为中心的叙事如何转变内部沟通、产品发布和用户参与。 适合人群： - 希望增强沟通能力并清晰呈现产品叙述的产品经理与领导者 - 需要有效推介创意的初创企业创始人和企业家 - 旨在与受众互动对齐产品信息的营销和用户体验专业人士 - 希望将洞察力转化为引人入胜叙事的商业分析师和团队 说故事不仅仅是使演示变得更引人入胜，更是关于说服、清晰度和激发行动的产品故事创作。本课程提供实用技巧、专家框架和案例研究，帮助您在产品管理中掌握叙事艺术。
In product management, persuasive storytelling is critical for gaining stakeholder buy-in, aligning teams, and driving product success. Whether presenting a roadmap, pitching a feature, or explaining complex insights, a well-crafted story makes your message memorable, engaging, and impactful.This course provides a structured framework to help you craft compelling product stories, use storytelling techniques tailored for product managers, and communicate ideas with clarity, confidence, and influence. You'll explore real-world case studies from brands like Netflix, Zillow, and Paperboat, learn how to structure product narratives and develop the skills to connect with audiences emotionally and logically.What You'll Learn:Apply storytelling frameworks like the Hero's Journey to product narrativesDevelop stakeholder-centric stories for executives, customers, and teamsUse emotional storytelling to make product messaging more relatable and persuasiveCommunicate product roadmaps, vision, and strategy with clarityCreate compelling one-pagers, elevator pitches, and short-form product storiesLeverage surprise, humor, and relatability to keep audiences engagedIntegrate data-driven storytelling to add credibility and impactBuild customer personas and understand emotional triggers to shape better storiesCourse Highlights:This course covers storytelling techniques specifically for product managers, ensuring you can create engaging narratives that help you communicate your product's value, vision, and strategy effectively. Learn to craft short-form product stories, adapt storytelling styles for different audiences, and refine your delivery with real-world case studies and hands-on exercises.Discover how stakeholder-centric storytelling can transform internal communications, product launches, and user engagement. By the end of this course, you'll have the skills to tell product stories that influence, inspire, and drive action.Who Should Take This Course?Product Managers & Leaders looking to enhance communication and present product narratives with impact.Startup Founders & Entrepreneurs needing to pitch ideas effectively with compelling storytelling.Marketing & UX Professionals aiming to align product messaging with audience engagement.Business Analysts & Teams looking to translate insights into engaging narratives for decision-making.Storytelling isn't just about making presentations more engaging-it's about persuasion, clarity, and creating product stories that inspire action. This course provides practical techniques, expert frameworks, and case studies to help you master storytelling in product management.
