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所在平台: Udemy |
课程主页: https://www.udemy.com/course/persuasion-the-art-of-communication/
课程评论：没有评论
**课程总结：说服的艺术：沟通的艺术** 本课程由沟通专家 Barbara Evers 主讲，旨在帮助学习者提升沟通技巧，实现有效说服。课程强调，每一次沟通都是一次说服的过程，包括社交场合的非语言沟通。无论是告知信息、分享观点、教育他人还是销售产品，所有沟通形式的本质都是说服。 课程将深入探讨说服的关键要素，教会学习者如何有意识地运用沟通工具，抓住每一次沟通和说服的机会。学习者将学会如何让听众愿意倾听并相信自己的话语。 **核心学习内容包括：** * **沟通的目的：** 识别人们沟通的各种原因。 * **沟通与说服的联系：** 理解沟通作为一种说服形式的本质。 * **说服的关键要素：** 剖析不同情境下的说服要素，包括了解听众、明确沟通目的，以及使内容适应沟通环境。 * **强大的说服技巧：** 学习运用逻辑数据建立可信度，掌握“镜像”（Mirroring）和“框架”（Framing）等技巧。 * **学习风格：** 了解视觉、听觉和动觉学习者的特点，以及确定听众偏好的学习风格的重要性。 * **神经语言程序学 (NLP)：** 认识 NLP 在沟通和说服中的应用。 * **实用的说服技巧：** 掌握实用的说服方法。 本课程提供超过80分钟的高质量高清内容，采用“独具匠心”的 Bigger Brains 师生互动教学风格。完成本课程后，学习者将能成为在各种场合和面对不同受众的优秀沟通者。
Learn to communicate well and persuade effectively!Every time you communicate, you are working to persuade people. Even in social settings, you are persuading people through your style of communication and the emotion you carry with it. There are many reasons why we communicate - to inform, to share viewpoints, to educate, and to sell. Communication expert Barbara Evers believes all types of communication are in fact forms of persuasion.There are many tools available to you as you communicate. It's critical to be aware of them and use these techniques purposefully. In this course, Barbara walks you through ways to make the most of opportunities to communicate and persuade. She focuses on methods you can use to encourage your audience to listen and believe what you are saying.Through these lessons, you'll dig into the important elements of persuasion you need to be aware of across different circumstances. These include knowing your audience, understanding your purpose, and ensuring your content fits the environment where you are speaking. This course also touches on the powerful points of persuasion. This involves using logical data while also establishing credibility. Mirroring and framing are additional techniques you'll add to your persuasion toolbox, and you'll discover the importance of determining your audience's preferred learning style.Effective communication is vital to any attempt to persuade others. Take this course and you'll be on your way to becoming a great communicator in all settings and with all audiences.Topics covered include:Identifying reasons people communicateDescribing the connection between persuasion and communicationDiscussing the elements of persuasionDescribing characteristics of visual, auditory, and kinesthetic learnersDescribing Neuro-Linguistic Programming (NLP)Identifying framing and mirroring in communicationIdentifying tips for persuasionEnjoy over 80 minutes of high-quality HD content in the "Uniquely Engaging"TM Bigger Brains Teacher-Learner style!
