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所在平台: Udemy |
课程主页: https://www.udemy.com/course/persuasion-psychology-influence/
课程评论：没有评论
课程名称：掌握说服心理学 课程概述：说服他人接受你的观点可能并不容易。无论你是一位试图让人们相信你的产品的营销人员，还是一位希望人们节约用水的活动家，本课程将教你如何更聪明地影响他人的意见。 本课程根植于心理学科学中经过验证的说服策略，而非随意捏造的“专家”理论。你将学习来自严格心理学和行为科学研究的实用技巧，并了解这些策略在何时最为有效。 课程内容包括： - 如何吸引人们关注你所说的内容 - 如何构建引人入胜的说服论据 - 如何运用简单技巧让你的信息更具说服力 - 如何在情感与理性诉求之间做出选择 - 如何根据特定受众的需求调整你的信息 说服是社会心理学中研究最深入的话题之一，其见解已延伸至商业、政治学、传播学和个人发展等领域。在本课程中，你将理解一种经过严格测试的说服模型，并开始看到有效说服信息的各个要素是如何紧密结合的。 通过本课程学习，你将能够明智地决定如何传达信息、由谁传达、如何针对特定受众定制内容等。更棒的是，这门课程将永久为你保留，任何时候都可以回顾材料，帮助你制作引人入胜且具影响力的信息。 这些工具和技巧适用于任何特定的信息。一旦你掌握了说服影响的核心原则，就能更好地制作具有影响力的信息，无论是书面形式、面对面交流还是视听媒体。 信任你的授课教师！我是一名受过训练的社会心理学家，拥有超过250,000名学生，并在大学层级教授社会心理学课程。我也进行说服科学的心理学研究，因此对于这一领域的成千上万项研究及最新实验有相当了解。 别错过深入了解说服秘密的机会，这些内容之前仅存于复杂的学术期刊中。快来注册吧，你一定会感谢自己的决定！
It can be difficult to persuade people to adopt the opinion you'd like them to have. Maybe you're a marketer trying to convince people that your product is right for them. Maybe you're an activist trying to convince people to conserve water. Whatever your persuasion goals might be, this course will show you how to be smart about influencing other people's opinions.Using Behavioral Science to its Full Potential for PersuasionEverything in this course is rooted in tested persuasion strategies from the science of psychology. I'm not just making things up like a lot of persuasion "gurus." You'll learn practical tips taken from rigorous research in psychology and behavioral science, and you'll discover when those strategies will be most effective.A few of the things we'll cover:How to get people to pay attention to what you have to say.How to construct captivating persuasive arguments.How to employ simple tricks to make your message more convincing.How to decide between emotional and rational appeals.How to tailor your message to the needs of a particular audience....and way more!Course OverviewPersuasion is one of the most studied topics in social psychology, and its insights have extended to business, political science, communications, and personal development. In this course, you'll understand one of the most prominent and well-tested models of persuasion. Once you have a grasp on that, you'll start to see how all of the elements of a persuasive message come together.By the end of this course, you'll be able to make smart decisions about how you deliver your message, who delivers it, how to tailor it to a particular audience, and more. Best of all, this course will always be there for you, and you can review the material anytime it's time to craft a compelling message that will captivate and influence your audience.These tools and techniques also apply no matter what your unique message is. Once you understand the core principles of persuasive influence, you'll be ready to craft messages that influence people's opinions, whether your message is presented in writing, in person, or through audio-visual media.And You Can Trust Your Teacher!I'm a trained social psychologist. Not only do I have more than 250,000 students on Udemy, but I also teach classes in social psychology at the university level. Moreover, I conduct my own psychological research in persuasion science, so I know a thing or two about the thousands of studies that exist in this field and what the latest experiments reveal.Don't miss out on the chance to dive straight into the secrets of persuasion that have until now remained locked in dense academic journals. So enroll now-you'll be glad you did.
