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所在平台: Udemy |
课程主页: https://www.udemy.com/course/personas/
课程评论：没有评论
**课程名称：** 产品管理与营销：用户画像 **课程概述：** 本课程专注于为企业对企业（B2B）市场构建“用户画像”（buyer personas）。课程将探讨在制定上市计划时，你准备用户画像的能力，以及在缺乏市场调研预算的情况下，你能有多大的创意。讲师拥有28年高科技营销经验，经常需要在没有市场调研的情况下，快速创建或更新目标细分模型和用户画像。 本课程将分享讲师在实践中发现并使用的“用户画像模板”等工具，并揭示其所有用户画像的秘诀和最佳实践。无论你在大型企业还是初创公司工作，这种用户画像方法论都将适用。 **课程内容包括：** * 约2小时的视频讲座。 * 详细介绍讲师的10步用户画像构建流程。 * 提供用户画像模板下载，并讲解用户画像的3个最关键组成部分。 * 展示B2B公司营销人员创建的真实用户画像示例。 * 包含用于测试知识的测验。 * 解答常见问题。 * 以及更多内容！
This course is about building "buyer personas" for business-to-business (B2B) markets.How good are you are preparing a persona as part of your go-to-market plan?And, how creative can you be if you don't have a market research budget?I have 28 years of hi-tech marketing experience, and I usually found myself in the hot seat of needing to create or update my target segmentation model and personas without having access to any market research. Oh, and I needed to draft this by Tuesday!I discovered that there are tools available to me that I had overlooked - the persona template being one of them. In this course, I reveal all of my persona secrets and best practices!Whether you work for an established enterprise company or the newest startup, this persona methodology will work for you!This course contains:Approximately 2 hours of video lectures.Detailed description of my 10-step persona building process.Download my persona template and learn about the 3 most critical components.Examples of real personas created by real marketers in B2B companies.Quizzes to test your knowledge.Answers to frequently asked questions.And more!
