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所在平台: Udemy |
课程主页: https://www.udemy.com/course/personalbrandingforwomen/
课程评论：没有评论
课程名称：女性个人品牌塑造 课程概述：你希望别人如何看待你？若他人描述你，他们会说些什么？个人品牌是你在职业生涯中的名片。一个精心打造的品牌对于你作为职业人士和领导者的成功至关重要，尤其是作为女性领导者。如何有效地展示自己作为一个有吸引力的领导者或有领导潜力的人，能够显著加速你的职业进步。课程由杜克大学福库商学院的教授、多次担任总统竞选发言人的Dorie Clark主讲，她也是哈佛商业评论的作者。她将教你如何培养强大的职业声誉，帮助女性专业人士更有效地影响他人，轻松获得支持和认同，从而产生更大的影响力。 本课程适合那些在展示领导形象上有困难的人，或者已经在事业上取得成就但希望更有意识地传递品牌信息的人。课程将让你学会如何真实地塑造品牌故事，具体内容包括： - 有效地向他人传达品牌 - 随着时间推移建立和培养声誉 - 增加在组织内外的影响力 - 确保他人理解你真正的领导能力 强大的个人品牌对每个人都是宝贵的，但对于女性专业人士来说尤为重要。通过培养个人品牌，确保你被认可为独特才能的拥有者。
What do you want to be known for? If others were to describe you, what would they say? Your personal brand is your calling card. A carefully crafted brand is, and will be, a crucial part to your success as a professional and a leader, especially a female leader.The ability present yourself as a compelling leader (or aspiring leader) can dramatically accelerate your professional success. Dorie Clark - a Duke University Fuqua School of Business professor, former presidential campaign spokesperson, and Harvard Business Review author - will show you how to cultivate a powerful professional reputation as a female professional that enables you to persuade others, obtain buy-in more easily for your best ideas, and make a bigger impact.Whether you struggle to navigate and come across the way you think a leader should, or if you're accomplished in your career but want to be more intentional with the messaging that you send, this course will equip you to authentically shape the story your brand tells.Specifically, this course will cover how to…· Communicate your brand effectively to others· Establish and cultivate your reputation over time· Increase your influence within and outside your organization· Ensure others understand your true leadership abilitiesA strong personal brand is valuable for everyone, but it's especially helpful for female professionals. By cultivating a personal brand, it ensures that you're recognized for the unique talents you bring.
