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所在平台: Udemy |
课程主页: https://www.udemy.com/course/personal-website-playbook/
课程评论：没有评论
**课程名称：个人网站玩法指南 (Personal Website Playbook)** **课程概述：** 如果您在线上工作或花费大量时间，那么拥有一个属于自己的个人网站至关重要。它相当于您的现代简历，是通往潜在机会的门户，可以为您带来： * **主动找上门的潜在工作机会** * **多渠道的收入来源** * **与有趣的人建立有价值联系的机会** 您的个人网站应该是您营销策略的核心。本课程将向您展示如何打造一个出色的个人网站。讲师自2009年起便一直利用个人网站来推广其服务，为自由职业生涯注入动力。经过多年的不断优化、修改、测试和调整，讲师积累了大量关于个人网站成功的宝贵经验。 其中最重要的经验是：**当您的个人网站足够出色时，您需要的流量远比您想象的要少。** 而且，由于您的网站出色，您还可以随时通过增加流量来提升效果。 **本课程将通过12个视频模块，带您学习：** * 为何拥有个人网站能从各个角度为您带来机会。 * 如何选择最佳工具来搭建您的个人网站。 * 如何构建页面以提高转化率。 * 能够让您的内容脱颖而出的风格和布局策略。 * 应包含哪些页面以及展示内容。 * 如何通过建立信任来吸引工作机会。 * 如何定位您的个人网站以吸引会购买的受众。 * 信息传递如何提升个人品牌知名度，以及如何在网站上创建您的信息。 * 如何撰写引人入胜的内容，鼓励人们与您联系。 * 如何精心设计您的产品或服务，有效地展示价值以获取潜在客户和促成销售。 * 讲师用于引导相关流量至其个人网站的策略。 * 同时通过不同渠道实现个人网站盈利的方法。 * 如何测试您个人网站的表现并持续改进。
If you work or spend a lot of time online, you need your own website.It's your modern-day CV and gateway to a pipeline of opportunity:Leads for work that come to youRevenue across multiple income streamsValuable opportunities from interesting peopleYour personal website should be the centrepiece of your marketing strategy.Do you want to know how to create a good one?Let me show you the playbook.I've been using my personal website to generate interest in my services for years.My website has provided fuel for my freelance career since 2009.It's been tweaked, modified, tested, added to and removed from in this time.Leaving me with 100s of valuable lessons learned in what makes personal websites successful.The biggest lesson learned of all?When your personal website is good, you need less traffic than you think.And because your personal website is good, you can increase results by driving more traffic at any time.The first step is creating a good personal website.And that's what this course is all about.Across 12 video modules you'll learn:Why having a personal website opens you up to opportunities from all anglesHow to choose the best tools to assemble your personal websiteHow to structure your pages to increase conversionsThe style and layout strategies that get your content seenWhich pages to include and what to show on themHow to gain trust through your personal website that gets you workHow to position your personal website to gain an audiencethat will buy from youWhy messaging raises personal brand awareness and how to create yours for your websiteHow to write convincingly to encourage people to get in touch with youHow to craft offers that present value effectively to get leads and make salesThe tactics I use to drive relevant traffic to my personal websiteMethods to monetise your personal website from different sources simultaneouslyHow to test your personal website's performance and improve it over time
