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所在平台: Udemy |
课程主页: https://www.udemy.com/course/personal-branding-from-zero-to-hero/
课程评论：没有评论
课程名称：塑造个人品牌，脱颖而出 课程概述： “个人品牌是你对市场和世界的承诺。”——汤姆·彼得斯。许多人会低估个人品牌的重要性，未能主动参与品牌建设。然而，实际上，品牌的形成是不可避免的，无论你是否参与。如果不主动管理自己的品牌，市场将会为你打上标签，而这个标签不一定是正面的。顾客的负面反馈可能会对公司或个人造成损害，而这些影响很容易在公众舆论中发酵。例如，视频“美联航毁了吉他”就使美联航品牌受到了消极影响。没有个人品牌的干预和管理，品牌损害可能会无法修复。因此，掌控个人品牌对于维护公众声誉至关重要。 在信息时代，个人品牌对任何公司或个人的成功都是必不可少的。如果未能管理个人品牌，关于你或你的公司的错误信息可能会公开传播。掌控你的公众形象已不再是一个选择。识别和正确运用影响个人品牌的工具，将确保公众看到你希望他们看到的形象。积极的品牌形象是成功的必要条件。 通过本课程，你将学到： 1. 定义自己的形象。 2. 控制自己的形象。 3. 理解如何提升品牌。 4. 妥善运用社交媒体。 5. 在危机中管理品牌。 6. 发展专业外观。 课程包含视频内容、案例研究和复习问题，帮助你从课程中获得最大收益。该课程不要求任何先修课程。现在就注册，帮助自己在众人中脱颖而出。
Build your Personal Branding stand out from the crowd"A personal brand is your promise to the marketplace and the world." Tom PetersIt is easy to underestimate the importance of personal branding and avoid actively participating in your brand. The truth, however, is that branding occurs whether you participate in it or not. If you do not take the time to brand yourself, the market will brand you, and it may not do it favorably. Customers can bring negative attention to a company or individual, and attention can easily escalate to the court of public opinion. For example, the video "United Breaks Guitars" brought negative attention to the United Airlines brand. Without personal branding and active intervention, the damage to the brand name could have been beyond repair. Taking control of personal branding is necessary to manage your public reputation.In the information age, personal branding is necessary for the success of any company or individual. Failing to manage personal branding can lead to misinformation about you or your company becoming public. Taking control of your public image is no longer an option. Identifying and using the tools that affect personal branding correctly will ensure that the public sees the image that you want them to see. A positive brand is necessary for success.After this course, you will learn:1. Define your image.2. Control your image.3. Understand how to sharpen your brand.4. Use social media appropriately.5. Manage your brand in a crisis.6. Develop a professional appearance.This includes content video, case study and review questions to help you get the most benefit from the course. The course doesn't require any pre-requisite.Register now to stand out from the crowd.
