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所在平台: Udemy |
课程主页: https://www.udemy.com/course/personal-branding-for-women-leaders/
课程评论：没有评论
**课程名称：Command Your Presence: Strengthen Your Personal Brand (掌控你的气场：强化你的个人品牌)** **课程概述：** 许多职场女性对缺乏领导力认可感到沮丧。那些渴望成为更强大、更具影响力的领导者的人，通常会寻求指导，以评估她们的个人品牌，并做出战略性改变，以提升他人的感知。本课程“掌控你的气场：强化你的个人品牌”最初侧重于女性，但适用于所有专业人士。它将引导你掌握关键策略和步骤，捕捉你是谁、你想要什么，并识别具体指南，让你走上成为更有效、更成功领导者的道路。本课程包含个人故事、研究实例和发现，以及案例研究，以展示主题在现实生活中的应用。 **你将学到：** * 拥有强大个人气场的好处 * 建立和维护个人品牌的重要性 **课程内容涵盖：** * 一位有效的领导者如何影响和激励团队 * 讲述你的故事或叙事的重要性 * 日常活动如何影响你的品牌 * 如何评估他人对你的看法 * 反馈的重要性以及如何使用反馈 * 如何培养你的品牌并运用你的个人力量 * 肢体语言（外表和口头/虚拟表达）的影响 * 如何练习“在场” * 建立你的“我”团队的重要性 * 如何付诸实践你所学的知识并保持动力
"Many women in the workplace feel frustrated by the lack of leadership recognition they receive. Those aspiring to be stronger, more visible leaders often seek guidance in assessing their personal brand and making strategic changes to enhance how they are perceived by others."This course "Command Your Presence: Strengthen Your Personal Brand" initially focused on women, but applies to all professionals as it takes you through key strategies and steps to capture who you are, what you want, and identify specific guidelines to put you on the path to becoming a more effective, successful leader. This course includes personal stories, research examples and findings, and case studies to demonstrate how the topics apply in real life situations.You will learn the benefits of strong Personal Presence and the importance of building your brand and maintaining it.The course covers:How an effective leader influences and inspires their teamThe importance of writing your story or narrativeHow daily activities impact your brandHow to assess how you are perceived by othersThe importance of feedback and how to use itHow to nurture your brand and use your personal powerThe impact of body language - appearance and verbal / virtual deliveryHow to practice "Being Present"The importance of building your "Me" teamHow to practice what you learn and stay motivated
