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所在平台: Udemy |
课程主页: https://www.udemy.com/course/personal-branding-brand/
课程评论：没有评论
课程名称：个人品牌塑造：与德克尔一起建立个人品牌的声望 课程概述： 这是关于个人品牌的权威课程。我是德克尔·弗雷泽，曾担任索尼PlayStation的全球品牌经理。我在Udemy上拥有超过175,000名学生，同时也是一家谷歌加速器初创企业的市场营销副总裁。作为一名大学市场营销讲师，我在全球顶尖的市场营销商学院学习品牌管理，那里曾教过营销之父菲利普·科特勒。我曾执行一项价值数百万美元的全球品牌活动，并得到了YouTube顶级影响者的品牌评估。我还曾辅导过许多人进行个人品牌及市场营销。 本课程将教您如何发展个人品牌，内容基于我在品牌管理中的个人经验、哈佛和斯坦福的研究以及个人品牌成功案例的具体分析。使这个个人品牌课程独特的在于它结合了：全球品牌经理在世界级品牌和初创公司中的直接经验，最高水平的商学院学术研究，以及成功个人品牌的案例研究。我将为您提供建立个人品牌的策略、战术及具体执行细节，并分享一些快速的品牌建设技巧。 课程内容包括： - 个人品牌构建 - 个人品牌建设技巧 - 个人品牌策略 - 个人品牌战术 - 个人品牌执行细节 - MBA级品牌规划 让我们开始品牌塑造之旅吧！ 诚挚的， 德克尔·弗雷泽，MBA 个人品牌讲师
This is the definitive course on personal branding. My name is Dekker Fraser and I was a Global Brand Manager for Sony PlayStation. I have over 175,000 students on Udemy and I was a VP of Marketing for a Google accelerator startup. I was a college marketing instructor, and I studied branding at the #1 business school for marketing. This is where the father of marketing himself, Philip Kotler, teaches. I ran a massive, multi-million dollar global branding campaign, and I had my brand reviewed by the #1 influencer on YouTube. I also coached people on their personal branding and marketing.This course teaches you how to develop a personal brand. It's based on my personal experience in brand management, research from Harvard and Stanford, and concrete case studies in personal branding. What makes this personal branding course unique is the combination of all of these: the direct experience of a global brand manager for world-class brands and startups, the highest levels of academic business school research, and anecdotal case studies on successful personal branding. I'm giving you the strategies, tactics, and nitty gritty executional details of building your personal brand. I'm also gonna throw in some quick brand building hacks.Personal BrandingPersonal Brand Building HacksPersonal Branding TacticsPersonal Branding StrategiesPersonal Branding Execution DetailsMBA Level Brand PlanningLet's get branding!Sincerely,Dekker Fraser, MBAPersonal Branding Instructor
