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所在平台: Udemy |
课程主页: https://www.udemy.com/course/personal-branding-and-marketing-management-online/
课程评论：没有评论
本课程是针对小型和成长型企业的终极品牌建设课程。 课程将从理解策略与战术的区别开始，帮助您以最小的风险开始发展业务。随后，课程将深入探讨品牌建设的核心，介绍可以使您的品牌更强大的简单而重要的公式： * 品牌 = 产品类型 + 方式 + 客户类型 * 品牌 = 质量 + 产品 + 意义 同时，课程也会解释战术和策略的构成： * 战术 = 竞争对手知识 + 市场趋势 * 策略 = 战术 + 时间 + (为何有效) 课程将指导您如何为您的业务寻找有效的品牌名称，并介绍品牌命名的五种分类及三个基本命名规则，以确保您的品牌独一无二。 在拥有了独特的品牌名称后，课程将教授如何运用视觉力量使其更具意义和记忆点，帮助您在目标客户心中锚定品牌，使他们在想到相关行业时立即联想到您的品牌。 最后，课程将通过“战争故事”分享企业兴衰的原因，揭示一些企业为何能够增长，而另一些却会消亡。 学完本课程，您将能够有效地将您的品牌提升到新的高度，了解需要避免的错误，以及如何在竞争激烈的市场中脱颖而出并生存下来。 **标签：** #品牌建设 #市场营销 #商业 #管理
Ultimate Branding course for small and growing businessWhat is branding?You know what Branding is. And I am sure you know it's more than just creating a logo or putting a watermark on something.When no one knows who you are, why would anyone pay attention to you?I don't waste any time in my courses, that's why we are going to hit the ground running.Let's start by understanding the differences between Tactics and Strategies, so that you can immediately start growing your business with minimal risks.Then we will dive into the essence of branding and explain these simple but crucial formulas that will make your branding more powerful than others.Branding = 1 Type of Product + 1 Way + 1 Type of CustomerBranding = Quality + Product + MeaningTactic = Competitor Knowledge + Marketplace TrendStrategy = Tactics + Time + (Why it works)Let me help you find a Brand name for your business by showing you what works and what doesn't. Believe it or not, your name falls under 5 categories and there are 3 basic naming rules that you should follow for your name to be unique.Now that you have a unique brand name it's time to make it meaningful and memorable by using visual power. I will show you how to use visuals and how to anchor it in the minds of your customers, so that whenever they think if your niche, they will think of you.And finally, I will bring you into the marketing battlefield and tell you war stories. Why do some businesses grow, while others die?By the time you reach the end of the course, you will have a good idea how to take your brand to the next level. You will know what mistakes to avoid and how to stand out and survive in the marketplace.So what are you waiting for?Let me show you why Branding is the single most important thing you can do for your Business.#branding #marketing #business #management
