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所在平台: Udemy |
课程主页: https://www.udemy.com/course/performance-creative/
课程评论：没有评论
**课程名称：** 如何制作可拓展的付费社交媒体广告素材（例如 Meta 平台） **课程概述：** 这门课程旨在纠正许多广告主对用户生成内容（UGC）广告素材的误解，打破“随便拍个视频就能出效果”的迷思。课程将带领学员学习如何为 Facebook、Instagram、TikTok、YouTube 等平台制作高效且能持续带来转化的广告素材。 课程强调，成功的的广告素材并非靠运气，而是遵循一套经过验证的广告公式。学员将学习如何运用 UGC 风格的素材，并深入解析其中影响转化效果的关键要素，包括时机、节奏、信息传递等，并将复杂的概念简化。 这套“制胜广告公式”和编辑方法由资深绩效创意总监 Adam Frogley 与全球顶尖营销专家合作开发。课程内容涵盖： * **创意研究的起点与方法：** 如何开始并进行有效的素材研究。 * **制作“不像广告”的广告：** 学习如何让广告更自然、更具吸引力。 * **制胜广告素材公式：** 掌握一套行之有效的广告制作框架。 * **数据与创意的连接：** 如何利用数据指导创意产出。 * **组织与工作流程：** 建立高效的素材制作与管理体系。 * **以及更多内容。** 通过本课程，学员将学会如何从多种角度创作、使用和重复利用 UGC 内容。UGC 素材能够显著提升广告的真实感和吸引力，从而成为新的收入增长点。最终，学员将能够实现高效、有条理地持续产出制胜的 UGC 风格广告。
Have someone film a selfie video of their experience with your product and then run that as your ad...right? WRONG! Please don't do that. You will get terrible results. This course will teach you how to make winning ad creative for Facebook, Instagram, Tiktok, Youtube, and more. Many advertisers view winning ad creative as a guessing game. Just throw whatever videos you have at the wall and see what sticks. This couldn't be further from the truth. Following an ad formula that is proven to work, you will learn how to use UGC style footage to make creative that converts - consistently. The timing, pacing, messaging, and all the other important elements that make up a good UGC ad will be broken down and made simple for you. This winning ad formula and editing method was developed by professional Performance Creative Director, Adam Frogley and in collaboration with some of the top marketing minds in the world. We will cover all topics such as:• Where to start and how to do creative research• How to make ads that don't look like ads• The Winning Ad Creative Formula• Data-to-creative connection• Organization and workflows• and more!You will learn how to create, use, and re-use User Generated Content in multiple ways. UGC can be a major source of new revenue as it is applied to make your ads feel authentic and real. By the end of this course, you will be able to stay organized and efficient while you pump out winning UGC style ads consistently.
