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所在平台: Udemy |
课程主页: https://www.udemy.com/course/part-1-business-innovation-for-brand-growth/
课程评论：没有评论
课程名称：商业模式创新与业务增长 课程概述：在当前数字化革命的背景下，企业面临前所未有的挑战和机遇，许多企业领导者感到担忧。数据显示，80%的首席执行官担心他们的商业模式在数字化转型中难以维持，94%的首席执行官对其创新举措不满意，85%的数字投资未能带来可观的经济价值，而90%的企业初创项目未能成功。面对这些现实，企业需要重新构想其战略、创新和投资方式，致力于为未来做好准备。 课程强调，每个企业都可以借鉴亚马逊、苹果和阿里巴巴等巨头的指数级增长，关键在于： 1. 将资源分配向数字商业模型和平台战略倾斜。 2. 重新设计运营流程。 3. 以创新的方式实施和推广。 本课程通过对成功商业模式的深入研究，介绍了传统组织如何采用和适应这些模型。该用户友好的在线视频课程分为五个模块，每个模块时长45分钟，提供全面的商业模型与财务表现之间的分析，行业领袖的案例研究，以及经过验证的方法论和框架。 课程模块包括： 1. 新增长议程 - 揭示数字经济中的价值来源。 2. 平台、网络与生态系统专长 - 实施10个基本平台战略。 3. 商业模式开拓者 - 全球范围内创新策略的案例研究。 4. 优化商业模式组合 - 如何重新分配资源以促进增长。 5. 复兴 - 五步综合流程，提升组织对市场机遇的反应能力。 本课程结合清晰的图表和视觉效果，包含40个短视频和具体的学习任务以及可操作的检查清单，旨在满足学员的学习偏好。
IntroductionCorporate leaders are worried, as businesses face unprecedented challenges and opportunities. The digitization of industries has disrupted traditional profit avenues and has made it increasingly difficult for businesses to grow.The gravity of the situation is evident from these statistics:80% of CEOs fear their business models are unsustainable in the digital revolution94% of CEOs are dissatisfied with their innovation initiatives85% of digital investments have yielded no or negative 'Economic Value Added'90% of corporate startups have not succeededEven as we strive to stabilize the present, we must prepare for the future and reimagine our approach to strategy, innovation, and investment.Every business can emulate the exponential growth seen by giants like Amazon, Apple, and Alibaba. To do so, they need to:Allocate resources towards digital business models and platform strategiesRe-engineer their operationsInnovate and implement in novel waysAfter spending a year studying successful business models in our hyper-connected world, I've determined how traditional organizations can adopt and adapt these models.This user-friendly online video course guides you through the process, backed by an exhaustive analysis of the link between business models and financial performance, case studies from industry leaders, and proven methodologies and frameworks.The course comprises five 45-minute modules:The New Growth Agenda - Unveiling value sources in the digital economyPlatform, Network, and Ecosystem Expertise - Implementing the 10 essential platform strategiesBusiness Model Trailblazers - Case studies of innovative strategies from around the worldRevamped Business Model Portfolio - How to reallocate resources to foster growthRevitalize - A five-step comprehensive process to invigorate your organization's response to market opportunitiesPresented with clear graphs and visuals, this course includes 40 short videos within five modules, complete with actionable checklists and specific learning tasks, all tailored to suit your consumption preference.
