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所在平台: Udemy |
课程主页: https://www.udemy.com/course/parent_communications/
课程评论：没有评论
**课程名称：** 校长：与家长沟通 （School Principals: Communicating with Parents） **课程概述：** 本课程旨在帮助公立中小学校长应对日益增长的家长沟通需求，以及在信息爆炸时代如何有效吸引家长的注意力。课程将为校长提供一套蓝图，教授如何运用有效的批量沟通技巧，与家长社区建立联系，并分享家长最关心的内容。 **学习要点：** * **理解沟通的变化：** 了解家长对沟通的期望和喜好如何随时间变化。 * **塑造学校的语调：** 学习为学校建立适宜且独特的沟通语调。 * **调整沟通风格：** 掌握如何调整沟通风格以有效连接多元化的家长群体。 * **聚焦关键内容：** 确定应优先关注哪些内容来塑造家长对学校质量的认知。 * **与数字时代家长连接：** 适应与数字原生代家长的沟通方式。 * **表达对家长的态度：** 通过语调传递对家长的态度。 * **提升沟通效果：** 通过调整沟通风格来改善沟通成果。 * **制定沟通计划：** 学习制定一份可操作的、针对家长的沟通计划。 **课程价值：** 当家长了解学校的运作时，他们会更加支持和参与学校事务。这表现为对学校领导的更高满意度，对教师的尊重和赞赏，以及积极为学校发声。校长自身也将因此更好地管理时间，减少因沟通不畅或信息不完整而导致的运营摩擦，并重新体验工作的乐趣。
The demands for effective communications from public PK-12 schools have never been higher. At the same time, the volume of information competing for a parent's attention is also unprecedented. How can a school principal successfully connect with their parent community and share with them the content parents are most interested in knowing? This course gives principals a blueprint for using effective mass communications techniques to reach parents and positively shape their support and engagement with the school. Principals learn how communications expectations and preferences have changed, how to develop an appropriate and unique tone of voice for the school, how to adjust their style of communication so that it connects with their diverse parent population, and what content they should focus on to shape parent perception about the quality of their school. Connecting with digital-native parentsExpressing your attitude toward parents with toneAdjusting your style to improve communications outcomesFocusing your content on what matters to parentsDeveloping an actionable, parent-specific communications planWhen parents are informed about their school, they are more supportive and more engaged. They express more satisfaction with school leadership, relay their respect and appreciation to teachers, and actively advocate for the school. Principals gain better management over their time, experience less operational friction stemming from poor and incomplete communication, and express enjoying their career choice again.
