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所在平台: Udemy |
课程主页: https://www.udemy.com/course/paid-marketing-master/
课程评论：没有评论
**课程名称：** IIDM 认证付费营销大师 **课程概述：** 本课程是 IIDM 官方认证的付费营销大师课程，旨在帮助学员全面掌握付费营销的各项技能。课程内容涵盖如何有效地管理付费广告，最大化广告投资回报，无论是图文广告还是视频广告。同时，课程还将深入探讨 SEO（搜索引擎优化）和 SEM（搜索引擎营销）等关键领域。 **课程亮点：** * **Google Ads 精通：** 学习如何运用 Google Ads 进行付费点击 (Pay-Per-Click) 营销活动，理解竞价机制，榨干付费搜索广告的每一分价值，并掌握成功的转化跟踪和 Google Analytics 的运用。 * **实操技能：** 学员将学习创建和安排每周使用 Canva Pro 和 Heropost 的社交媒体图片，以及创建 Facebook 和 LinkedIn 广告。 * **A/B 测试：** 了解并实践 A/B 测试，以优化广告效果。 * **综合内容：** 课程包含 13 个讲座视频、2 个可下载资源、12 项需提交给 IIDM 的作业、5 个测验以及 13 个外部学习资源。 **学习目标：** * **SEO & SEM 掌握：** 理解 SEO 和 SEM 的概念，并学会如何有效运用它们来扩大品牌影响力。 * **Google Ads 深度运用：** 掌握 Google Ads 的使用方法，理解其运作机制，并充分发挥其营销效能。 * **展示广告策略：** 学习什么是展示广告，如何制作展示广告，以及如何最有效地使用它们。 **课程时长：** 课程设计为 1 个月完成，但学员可根据自身情况缩短学习时间。所有学员均需完成所有作业、测验和讲座。 **重要提示：** 在开始学习前，请务必通过电子邮件 support@iidm.world 联系我们。我们将提供 Google Drive 访问权限以获取学习资料，并在课程结束后进行认证评估。
Paid Marketing Master™ with Certification from IIDM™How do you manage paid marketing? How can you make the most of your investments with advertisements, whether page ads or video? What about the ever-elusive SEO and SEM? The Paid Marketing Master sub-course covers all you need to know about paid marketing and more.Pay-Per-Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics, and more - this is turbo-charged marketing practice with pinpoint precision.This course consists of;13 Lecture Videos2 Downloadable ResourcesLecture Descriptions 1 - 13IIDM™ Profile BannerA total of 13 Lectures12 Assignments to be submitted to IIDM™5 Quizzes13 External ResourcesCreate and schedule 3 Social Media graphics per week using Canva Pro and Heropost.Create a Facebook and LinkedIn AdGet to know A/B testingDURATION: Please note, this course is designed as a 1 month course, but students may choose to complete it in a shorter time frame. All students must complete all assignments, quizzes, and lectures.Learning GoalsWhat is SEO & SEM and how to use them effectively to increase the reach of your brand.How to use Google Ads, understand them, and utilize them to their full effectiveness.What display ads are, how to make them, and how to use them most effectivelyIMPORTANT!Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access for your learning materials and evaluation for the certification upon completion. Contact us here: support@iidm.world
