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所在平台: Udemy |
课程主页: https://www.udemy.com/course/outsell-the-competition/
课程评论:没有评论
**Coursera 课程总结:销售培训:基于价值的销售** 本课程由 Applied Excellence 学习与发展公司提供,旨在教授学员如何在竞争激烈的市场中脱颖而出,实现更高的销售业绩。课程核心在于帮助销售人员通过**差异化**和**沟通真正价值**来赢得客户。 **课程重点:** * **区分竞争对手:** 学习技巧和策略,让你与众不同,避免被其他销售人员超越。 * **设定客户标准:** 让客户认识到你是唯一能满足他们需求的供应商。 * **传递解决方案价值:** 明确展示你提供的解决方案能为客户带来什么价值,而不仅仅是销售产品。 * **提升个人和产品价值:** 通过展示更宏观的视角,甚至启发客户未曾考虑过的方面,从而提升你的价值。 * **以客户为中心:** 强调将客户的利益置于自身利益之上,关注客户的需求,提供解决方案。客户只关心他们自己,而非你的业绩目标。 * **工作更高效:** 提供实用的内容和“捷径”,让你事半功倍,达成目标。 **学习目标:** 学员将学会如何在销售过程中区分自己,设定销售标准,提高客户对其解决方案的认知价值,并最终超越竞争对手。课程鼓励学员**应用所学知识**,完成练习,循序渐进地提升销售能力。 **核心理念:** 真正的销售是通过帮助客户解决问题并满足其需求来实现的,而不是仅仅推销产品。通过专注于客户、发掘其潜在需求并提供独特的解决方案,销售人员能够建立信任,赢得客户的青睐,从而实现持续的成功。
Applied Excellence learning and development company Course: Sales Training Value Based SellingIt's a very competitive market. Regardless of what you're selling and the ability to separate yourself from everybody else is going to give you more trajectory towards closing more sales and earning more money and that's exactly what my goal is for you to accomplish here. It's all about inspiring what's inside you by giving you content, so that it connects with you and gives you the ability to have more intelligent conversations. I want you working smarter, not harder. That's the key to everything that I'm trying to give you as a shortcut because I am offering you information that has worked for me and what I know other successful salespeople have been using. That content that gives you the ability to also close more sales.This course will separate you from the competition by first teaching you how to differentiate yourself. If you ever walked away from a deal thinking that you nailed it and then suddenly they've purchased from someone else or they're not calling you back, or there's something that's amiss that you thought was really solid, that's because you haven't communicated your true value and what the value is that they are getting from your solution. Perhaps you haven't shown that you're the only solution that they should be considering and you end up being outsold by somebody else that's shown that their solution is really the only thing that that buyer should be considering. So I want to share with you the techniques and skills and the strategy that gives you the ability to separate yourself from everybody else. I want you to be a high level performer that absolutely surpasses your competition by incorporating the techniques that I'm going to share and not just learning them, but applying them. So make sure at the end of this course that you complete the exercises so that you start to focus on those milestones that you meet to be able to show that you're moving forward progressively. Remember, it's all about progression, not perfection. So just start to do some things a little bit differently that I'm about to share with you within this course and you will absolutely start to move yourself forward in sales and close more sales. So what are you going to learn? You're going to learn how to differentiate yourself from your competition. You can learn how to actually set the criteria. So the person you talked to realizes is that you're the only person that can offer them what they're looking for. You're going to give them the ability to realize the value of what you're bringing because you're going to not just outsell the competition with your differentiation, but you're going to have the ability with the information you're about to learn to elevate your value and reinforce to your person you're talking to that you've seen the bigger picture, and you may have enlightened them into something they hadn't considered. When you start to do that, you start to increase the value and you start to attract people towards you because they realize you're not just trying to sell them something, you're thinking for them. That's the key to selling. It's all about focusing on the person you're talking to and putting their interests first, above and beyond your own. They don't care if you have a quota to reach, they don't care if you've got commission that you must get, they don't care if you have your own personal goals. I don't care about anything that you've got. They care about themselves and make sure that you're focusing on the fact that you're supporting what they care about. You're reinforcing that need. You enlighten them to something that may not considered, and then you're showing them that you're the only person that could actually offer them the solution to that need.