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所在平台: Udemy |
课程主页: https://www.udemy.com/course/ott-advertising/
课程评论：没有评论
课程名称：35分钟OTT广告术语迷你课程 课程概述：近年来，互联网流媒体解决方案对有线电视行业产生了重大影响，越来越多的人开始通过智能电视、流媒体盒和游戏机获取媒体内容。传统电视广告的日子可能即将结束，因为OTT广告为品牌提供了一种全新且更有效的方式来向媒体消费者推广其产品和服务。简单来说，OTT广告是指向通过互联网流媒体观看数字媒体内容的用户展示的促销内容。本课程旨在帮助人们理解OTT广告的基础知识和日常使用的重要术语。由于OTT是一个相对较新的行业，与SaaS营销或程序化广告相比，及时了解数字行业趋势显得尤为重要。OTT行业发展迅速，涉及大量数据，懂得如何利用广告数据做出明智决策将使商业走上正确轨道，但在此之前，理解相关定义和公式非常重要。 课程内容包括： - OTT广告及其起源 - OTT广告的优势 - 最重要的OTT术语和公式 - 视频和产品术语 - 订阅商业模型 此外，课程附带一份资源，并提供“测试你的知识”小测验！学习公式并通过实例进行实践，同时记下您在本课程中学习到的新术语。每天练习，持续学习与成长。
Internet-enabled streaming media solutions have radically disrupted the cable TV industry in the past few years & we all are witnesses of the fact that how people are increasingly turning to their smart TVs, streaming boxes, and game consoles for media content.The days of the traditional television commercial may soon be over too because Over-the-top advertising gives brands a new, far more effective way to promote their products and services to media consumers.What is OTT Advertising?In Layman's terms, OTT advertising refers to promotional content displayed to people streaming digital media content over the Internet.This course is solely designed with the purpose of making people understand the basics and important OTT advertising terminologies that are used on a daily basis. Also, since OTT is a relatively new industry as compared to SaaS Marketing or Programmatic advertising, it's always good to keep yourself updated with digital industry trends.OTT industry is interesting and is growing exponentially. There is a lot of data to deal with. If you know how to make smarter decisions out of your advertising data, then you can take the business in the right direction, but before that understanding the definition and formulate is really important.This course includesOTT advertising and its originBenefits of OTT advertising Most important OTT Terminologies & FormulaeVideo and Product terminologiesSubscription Business ModelAlso, there is one resource attached. You can also enjoy the Test your Knowledge Quiz!Learn about the formulae with examples and try to use and make a note of the new terms that you are going to learn from this course. Keep practicing on a daily basis. Keep learning and keep growing.
