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所在平台: Udemy |
课程主页: https://www.udemy.com/course/organizational-transformation-implementation-success/
课程评论：没有评论
课程名称：组织转型实施成功 课程概述：当公司决定将品牌战略转向客户体验转型时，通常会伴随着巨大的热情和战略意图，推动实施努力和投资。然而，只有20%的公司能够成功实施转型。文化障碍、高管不切实际的期望、与业务目标的不对齐、组织结构和僵化的流程都是导致失败的原因。最初负责实施的积极团队往往会像孤岛一样与外界隔离，难以建立联系。课程将揭示真实实施经验中的未说出口细节，并提供避免孤岛效应的实用技巧。 课程结构： - 引言（6分钟） - 第一部分：发现：揭示实施过程中的风险领域（32分钟） - 探讨为何许多公司在战略转型中遇到困难 - 孤岛效应概念及其影响因素 - 风险最高的领域 - 理解当前生态系统及可能的抵抗 - 揭示未知领域 - 第二部分：对齐：长远规划与短期胜利（13分钟） - 战略行动的长期与短期规划 - 并行活动以实现对齐 - 案例研究：飞利浦 - 回顾成功实施的6个基本原则 - 第一阶段学习回顾（2分钟） - 第三部分：沟通与对齐（15分钟） - 案例研究：Telus - 教育和沟通 - 使用董事会议语言 - 第四部分：构建适当的组织——新需求，新方式（25分钟） - 理解文化的来源 - 评估组织的新需求 - 找到适当的平衡 - 创建新团队架构 - 将客户置于活动的中心 - 回顾成功的12个基本原则 本课程旨在通过实用的知识和案例分析，帮助企业顺利实施转型，克服常见障碍，确保最终实现战略目标。
OverviewWhen companies decide on strategically steering their brand towards a customer experience transformation, great hype and strategic intents put in motion efforts and investment. Yet only 20% of companies succeed well their implementation. Cultural impediments, C-Suite unrealistic expectations, miss-alignment with business objectives, organizational structure, and rigid process are all to blame. The positively charged team originally responsible for the implementation become isolated like an island that they are not yet ready to build bridges with.Uncover the unspoken details based on real implementation experience and learn the tips on avoiding the island effect during your transformation.Introduction (6 minutes)Segment 1: Discovery: Unveiling Areas at Risk During Implementation (32 minutes)•Unveiling ‘Why' many companies struggle with their Strategic Transformation•The Island Effect Concept and its contributing factors•Areas most at risk•Understanding current ecosystem and possible resistance•Discovery of the unknownSegment 2: Alignment: Planning For Long Term While Delivering Short Term Wins (13 minutes)•Long-term and short-term planning of strategic actions•Parallel activities for alignment•Case study: Phillips•Review of 6 fundamentals for a successful implementationReview of Phase 1 Learning (2 minutes)Segment 3: Communications and Alignment (15 minutes)•Case studies: Telus•Education and Communications•Talking boardroom languageSegment 4: Building The Right Organization - New Needs, New Ways (25 minutes)•Understanding the source of a culture•Evaluating organization new needs•Finding the right balance•Creating new team structures•Placing customers at the heart of activitiesReview of the 12 Fundamentals for success
