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所在平台: Udemy |
课程主页: https://www.udemy.com/course/oracle-eloqua-marketing-2024-implementation-professional/
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课程名称：Oracle Eloqua 营销 2024 实施专业 课程概述：本课程是一个全面的Oracle Eloqua营销2024实施专业实践测试。学员可以通过测试自己的知识并为真实考试进行练习。 考试主题包括： 1. 实施概述：描述可用实施服务的主要里程碑和关键交付物，识别实施所需的前置文件和关键客户参与者。 2. 理解Eloqua基础：生成关键报告，创建细分，创建电子邮件。 3. 数据模型理解：描述Eloqua数据对象及其关系，添加、捕获和增强数据的过程，以及AppCloud的目的。 4. 配置安全设置：创建用户和自定义安全组，解释资产权限和联系级安全性的意义，配置公司设置。 5. 品牌与可交付性：解释专用IP地址预热的方法论，阐述Eloqua的可交付性服务。 6. 数据库管理：配置联系人和账户字段以及视图，创建和配置自定义对象和数据处理，实施数据标准化。 7. 跟踪脚本：定义跟踪脚本集成过程，配置微网站。 8. 配置电子邮件及偏好管理：描述Eloqua中的订阅和偏好管理选项，配置电子邮件管理设置。 9. 配置表单：集成外部托管表单，创建表单并识别高级表单技术，配置自定义着陆页。 10. 集成CRM：描述支持的CRM集成和组件，解决常见的CRM集成问题，识别闭环报告的配置要求。 11. 实施自动化：解释活动画布设置，创建项目和活动。 12. 配置其他Eloqua服务：配置销售工具和自定义报告，解释Eloqua AI产品的各种能力。 13. 使用Eloqua中的AI能力：准备利用Oracle在Oracle云应用中的AI能力，使用数据和预测分析增强收入生成过程。 本课程为希望深入了解Oracle Eloqua的用户提供了全面的实践测试和知识体系，是营销专业人士的重要培训资源。
This is complete time Oracle Eloqua Marketing 2024 Implementation Professional practice Test. You can test your Knowledge and practice for real exam.Exam topicsImplementation OverviewDescribe the major milestones and key deliverables of the available implementation offeringsIdentify the pre-requisite documents and the key client attendees required for an implementationUnderstanding Eloqua FundamentalsGenerate key reportsCreate a segmentCreate an emailUnderstanding Data ModelDescribe Eloqua data objects and their relationshipDescribe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloudConfiguring Security SettingsCreate users and customize a security groupExplain the importance of asset permissions and contact level securityConfigure company settingsBranding and DeliverabilityDescribe the background and methodology for warming dedicated IP addressesExplain Eloqua's deliverability offeringsManaging DatabaseConfigure contact and account fields, and viewsCreate and configure custom objects, custom data object services, and processingImplement data standardization initiatives using Eloqua's data prioritization features and toolsTracking ScriptDefine the tracking script integration processConfigure micrositesConfiguring Email Configuration and Preference ManagementDescribe the subscription and preference management options available within EloquaDescribe Eloqua settings that support email management and email personalizationConfigure an email groupUpload known unsubscribes and hard bounces into a new instance and export dataConfiguring FormsIntegrate an externally hosted formCreate a form and identify advanced form techniquesConfigure a customized landing pageIntegrating CRMDescribe the supported CRM integrations and integration componentsTroubleshoot common CRM integration issuesSet up the Data Import and Data Export toolIdentify the configuration requirements of closed-loop reportingImplementing AutomationDescribe the Campaign Canvas settingsExplain the role of the Program Builder and Program CanvasCreate a program in Program CanvasCreate a campaign in Campaign CanvasConfiguring Additional Eloqua ServicesConfigure sales toolsConfigure custom reportsConfigure a lead scoring modelExplain the various capabilities of the Eloqua AI productUsing AI Capabilities in EloquaPrepare to leverage Oracle's approach to AI in Oracle Cloud ApplicationsDescribe the integration and application of AI within Oracle CX ecosystemUse AI to enhance revenue generating processes using data with predictive analysis
