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所在平台: Udemy |
课程主页: https://www.udemy.com/course/oracle-eloqua-learning-journey/
课程评论：没有评论
课程名称：掌握Oracle Eloqua - 学习之旅 课程概述： 在当今动态的商业环境中，每一次点击、滑动和互动都至关重要，客户体验已成为关键。作为一名拥有六年以上多行业实战经验的Oracle Eloqua顾问，我致力于揭开市场自动化的复杂世界及其转型力量。为此，我创造了“掌握Oracle Eloqua - 学习之旅”课程，旨在为您提供在Eloqua领域自信导航所需的技能和见解。 为什么这门课程重要： 在一个企业不仅仅依靠产品竞争，而是依赖于整体客户体验的时代，市场自动化已成为成功的基石。本课程不仅是掌握一款平台，更是深入了解客户体验、互动和个性化沟通的复杂网络。通过这门课，您将发掘如何运用数据驱动的策略来创造有意义的互动、培育潜在客户并推动转化。 超越功能：揭示市场自动化的全景 Eloqua不仅仅是软件，更是创造卓越客户体验的桥梁。本课程不仅关注点击和数据字段的操作，而是探索这些操作如何和谐结合以塑造客户认知和品牌忠诚度。深入了解Eloqua，您将掌握数据驱动决策、制定引人注目的活动和建立持久联系的艺术。 重新认识Eloqua：提升您的技能 报名参加“掌握Oracle Eloqua - 学习之旅”课程，您将踏上超越技术专业的旅程。您将与志同道合的市场营销者、数据爱好者和客户体验专家组成一个社区，共同理解在快节奏商业世界中实时自动化的力量。随着课程的推进，您不仅将掌握Eloqua的工具和功能，还将建立创新、战略和执行有持久影响力活动的思维模式。 解锁您的潜力：欢迎来到Eloqua革命 在数字化快速变化和竞争激烈的环境中，“掌握Oracle Eloqua - 学习之旅”课程成为将数据转化为洞察、活动转化为转化率及互动转化为难忘体验的门户。与我一同探索、创新和转型，让我们共同揭示Eloqua的魅力。准备好不仅仅是导航Eloqua，而是与其复杂性共舞，发挥其潜力，使营销自动化的未来呼之欲出。 课程模块： 1. Eloqua基础知识 2. 联系人和数据管理 3. 资产与组件 4. 订阅管理 5. Eloqua细分 6. Eloqua编排 7. Eloqua日常维护与潜在客户评分 8. IP加热 9. 提示与技巧（定期更新新内容） 加入这门课程，踏上您的Eloqua之旅吧！
In today's dynamic business landscape, where every click, swipe, and interaction matters, customer experience reigns supreme. As a seasoned Oracle Eloqua consultant with over six years of hands-on experience across diverse industries, I embarked on a mission to demystify the intricate world of marketing automation and unveil its transformative power. The result? The comprehensive "Mastering Oracle Eloqua - Learning Journey" course, meticulously crafted to equip you with the skills and insights needed to navigate the realm of Eloqua with confidence.Why This Course Matters: A Journey into Eloqua MasteryIn an era where businesses are no longer competing solely on products, but on the holistic experience they provide, marketing automation has emerged as the cornerstone of success. The "Mastering Oracle Eloqua - Learning Journey" course isn't just about mastering a platform; it's about unraveling the intricate tapestry of customer experience, engagement, and personalized communication.Through this course, I aim to offer more than just technical know-how. It's a window into the fascinating world of marketing automation, where you'll discover how data-driven strategies can craft meaningful interactions, nurture leads, and drive conversions. By understanding the nuances of Eloqua, you'll gain the prowess to orchestrate seamless customer journeys that resonate with today's discerning consumers.Beyond the Features: Illuminating the Marketing Automation LandscapeEloqua isn't just a software; it's a conduit to creating remarkable customer experiences. This course isn't solely about button clicks and data fields; it's about how those actions harmoniously blend to shape customer perceptions and brand loyalty. By diving into the heart of Eloqua, you'll unearth the art of data-driven decision-making, crafting compelling campaigns, and building lasting connections.Perceive Eloqua Differently: Elevating Your Skill SetBy enrolling in the "Mastering Oracle Eloqua - Learning Journey" course, you're embarking on a path that transcends technical proficiency. You're joining a community of aspiring marketers, data enthusiasts, and customer experience aficionados who understand the power of seamless automation in today's fast-paced business world.As you progress through the course, you'll not only master Eloqua's tools and functionalities but also develop the mindset to innovate, strategize, and execute campaigns that leave a lasting impact. You'll uncover the subtle art of nurturing leads, executing dynamic campaigns, and optimizing every touchpoint in the customer journey.Unlock Your Potential: Welcome to the Eloqua RevolutionIn a digital landscape defined by rapid changes and fierce competition, the "Mastering Oracle Eloqua - Learning Journey" course becomes your gateway to transforming data into insights, campaigns into conversions, and interactions into unforgettable experiences. Join me on this journey of exploration, innovation, and transformation as we unravel the magic of Eloqua together.Get ready to not just navigate Eloqua, but to dance with its intricacies, harness its capabilities, and unleash its potential. The future of marketing automation is here, and you're poised to be at the forefront.Are you ready to embark on your Eloqua journey? Join me today and step into the realm where marketing meets magic.This course contains:Module 1 - Eloqua FundamentalsIntroduction to Eloqua: Learn the basics of Eloqua and its role in modern marketing.What is Eloqua?About Eloqua user interfaceEloqua homepage explainedEloqua settingsAbout Eloqua MarketplaceKey Take AwaysModule 2 - Contacts & DataContacts, custom objects and data ingestion in EloquaContacts & Data - Course IntroductionContacts & Custom ObjectsField, Views and Tracking FieldsManual Data Import to EloquaEloqua & Automatic Data IngestionEloqua & Salesforce IntegrationUnderstanding Eloqua REST APIsImporting Data to Eloqua via SFTPExporting Data from EloquaModule 3 - Assets & ComponentsMaster the art of creating compelling assets and maximize your impact with Eloqua's versatile components.Deep diving into Eloqua Assets & ComponentsThe role of Assets & ComponentsEmails & Templates in EloquaForms & Landing PagesModule 4 - Subscription ManagementThe Eloqua Subscription Management course dives into the world of managing contact subscriptions and preferences.About Eloqua Subscription ManagementOPT-in process explained (with examples)OPT-out process - How it works?Module 5 - Eloqua SegmentationWe will explore the power of segmentation to identify and group contacts based on specific criteria, allowing you to tailor your messaging and deliver highly relevant content.Understanding Segmentation Principles in EloquaWhat are the Eloqua Segments?Practice - Eloqua SegmentationModule 6 - Eloqua OrchestrationThe Eloqua Orchestration course is designed to empower marketers with the knowledge and skills to automate and optimize their marketing workflows.Customers Journey & Eloqua OrchestrationAbout Simple & Multi-Step CampaignsUnderstanding "Actions" in a Multi-Step CampaignUnderstanding "Decisions" in a Multi-Step CampaignA/B Testing in EloquaUnderstanding how Programs work in EloquaPractice Session on OrchestrationModule 7 - Eloqua Housekeeping & Leads ScoringThe Eloqua Housekeeping module focuses on essential maintenance tasks such as updating and matching rules, exploring housekeeping principles, understanding the importance of lead scoring, and providing a hands-on practice session for effective campaign management and data maintenance.Why do we need Housekeeping in Eloqua?Eloqua Housekeeping PrinciplesUnderstanding Eloqua Data ToolsUsing Update Rules in EloquaHow to Use Eloqua Match RulesContacts Washing Machine in EloquaEloqua Leads ScoringPractice Leads ScoringModule 8 - IP WarmingLearn the best practices and strategies for gradually establishing a positive reputation for your sending IP addresses.Intro and Definition of IP WarmingGoals of IP WarmingBenefits of IP WarmingIP Warming Best PracticesTimeline needed for IP WarmingIP Warming and ISPsSetting Up Eloqua for IP Warming (full example)IP Warming PrerequisitesSPF - How it works?About DKIMDMARC - why is needed?Module 9 - Tips & Tricks (periodically updated with new materials)Explore practical tips, best practices, and real-life case examples to enhance your Eloqua skills and optimize your marketing automation campaigns. This module will contain 15 lessons which are being added periodically.Creating a Fully Automatic Campaign in Eloqua for "Happy Birthday"How to Use Date Calculator in Programs or CampaignsRemoving Contacts and CDO fields Without Impacting Eloqua StructureAutomatically Removing Contacts from EloquaMobile Phone numbers adding country codes with Contacts Washing MachineRemoving Contacts & CDO fields without impacting Eloqua structureAccounts & Contacts - The Foundation of ABM Marketing
