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所在平台: Udemy |
课程主页: https://www.udemy.com/course/optimize-linkedin-profile-and-land-your-dream-job/
课程评论：没有评论
**课程名称：优化领英 (LinkedIn) 个人资料，助您获得理想工作** **课程概述：** 本课程旨在帮助学员全面掌握领英平台的使用技巧，提升个人资料的优化程度，从而在求职过程中脱颖而出，更有效地获得工作机会。课程强调了领英在招聘领域的重要性，通过数据指出，领英是 recruiters (招聘人员) 的主要信息来源，平台上有大量的公司和职位发布，并且很多成功招聘的案例都源于领英。 **课程内容亮点：** * **提升个人品牌:** 学习如何通过领英打造强大的个人品牌，吸引潜在雇主。 * **求职利器:** 掌握领英在求职方面的各项功能，如简化求职流程，提高被 recruiter 发现的几率。 * **个人资料优化:** 深入学习如何优化个人资料的各个部分，包括： * **创建引人注目的标题 (Headlines)** * **精炼“关于” (About) 部分** * **关键词优化**，使其符合目标职位的要求 * **制作专业的领英封面 (LinkedIn Covers)** * **搜索和联系目标地区的 recruiters** * **更新设置**以提高在 recruiter 搜索结果中的可见度 * **理解 SSI 指数**，并获取个人在行业中的竞争力分数 * **自定义个人资料 URL** 等更多技巧。 * **拓展业务和人脉:** 课程还提及领英在生成潜在客户 (leads generation) 和拓展业务网络方面的强大作用，尤其对 B2B 领域。 * **数据支撑:** 课程内容基于 MUSE, HUBSPOT, 和 KINSTA 等顶尖研究论坛的数据，确保信息的时效性和可靠性。 **课程赠送：** 完成课程后，学员将获得讲师价值 109 美元的领英个人资料优化电子指南，以及 MyPursuitPath 颁发的 Udemy 结业证书和成就证书。 **目标学员：** 所有希望通过领英平台找到理想工作、提升职业发展，或是在领英上拓展业务和人脉的专业人士。
The primary reason LinkedIn users are active on the platform is for job recruitment efforts. With over 55 million companies listed on the site and 14 million open jobs, it's no surprise to find out that around 87% of recruiters regularly use LinkedIn. In fact, a study found that 122 million people received an interview through LinkedIn with 35.5 million having been hired by a person they connected with on the site. So it's unsurprising that 3 people are hired through LinkedIn every minute. (Kinsta)LinkedIn saw a 6x increase in the number of remote job postings added in the U.S. from March to December 2020, with over 300k remote positions.One good LinkedIn stat for recruiters is that employees sourced through the site are 40% less likely to leave the company within the first 6 months. (Interesting right!!)From the generating leads point of view, LinkedIn has been hailed as a blessing for many first-time entrepreneurs. LinkedIn is a premier source for discovering leads. This platform is 277% more effective at generating leads than Facebook and Twitter (Hubspot).79% of marketers see LinkedIn as a very good source of leads, with 43% of marketers saying they have sourced at least one customer from LinkedIn. That number increases for B2B marketers, who report that 80% of their social media leads come from LinkedIn, with 40% seeing LinkedIn as their most effective channel for driving high-quality leads. (Kinsta)Because of LinkedIn's incredible ability to recognize boolean operators and filter results according to skills, company, years of experience, job titles, and seniority level, the platform easily supersedes its competitors in helping expand their business network and hence, the value exchange.Let's dive in and understand the depths of LinkedIn profile optimization. I'm teaching you the practical reality which gave a boost to my professional brand and hence accelerated the demand for my offered consultancy services. I had a latent talent but never knew how to portray it well on LinkedIn. When I did, I flew to new heights. And so I want that for you! Are you ready???You will be able to learn the following: -Creating optimized headlines -Easy job applications-Profiling'About' section-Keyword optimization as per the target job role-Making LinkedIn Covers-Guidelines on how to search recruiters in a targeted locality -Settings update to appear more in recruiters' search results-SSI index understanding,-Getting personalized score on how you stand out in your industry-URL customization and much more...NOTE:The content in this course is based on the information taken from top research forums such as MUSE, HUBSPOT, and KINSTA. DELIGHT:You will have access to my e-guide on LinkedIn profile optimization that I only provide to my paid clients in a one-on-one session for 109 USD. You don't need to pay for that to access it. Upon course completion, you will be provided with a udemy certificate along with an accomplishment certification from MyPursuitPath. You just need to inform me on zoyausman@mypursuitpath.com regarding your interest in the certificate.
