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所在平台: Udemy |
课程主页: https://www.udemy.com/course/operations-management-supply-chains-products-and-services/
课程评论:没有评论
**课程名称:** 运营管理:供应链、产品与服务 **课程概述:** 本课程整合了“运营与供应链管理”和“产品与服务管理”两门广受欢迎的课程,旨在为学员提供运营管理领域的全面而实用的知识。 **一、 运营与供应链管理部分:** * **核心内容:** 供应链作为企业内部连接设计、制造、交付和服务的网络,是客户获得产品或服务的关键。本部分将深入探讨生产、库存、地点、运输和信息这五大绩效驱动因素,以及它们如何塑造供应链能力。 * **战略与改进:** 课程将分析企业如何在动态竞争环境中制定并应用有效的供应链策略以求生存和发展。同时,强调使用绩效衡量标准来确保供应链的持续改进并指导战略方向的重要性。 * **学习目标:** * 能够对供应链的组成部分进行排序。 * 识别供应链管理的关键驱动因素。 * 理解服务型组织中供应链管理的特点。 * 将服务型组织的供应链策略与其关键特征相匹配。 * 识别选择和组合不同供应链策略的标准。 * 将供应链领域与关键绩效指标相匹配。 * **学习资源:** 视频课程(约2小时)、书面材料、测验、案例分析和练习、小型课程项目。 * **适用人群:** 旨在为制造和服务型组织的供应链管理提供基础理解,介绍常见的供应链策略及其选择标准,并引入关键绩效指标。 **二、 产品与服务管理部分:** * **核心内容:** 产品与服务管理涵盖了贯穿产品或服务整个生命周期的设计、创造和维护过程,涉及运营、市场营销和销售等广泛活动。 * **生命周期与开发:** 课程将详细介绍产品生命周期(概念、设计、发布、增长、成熟、衰退)的各个阶段,以及新产品开发流程。 * **学习目标:** * 能够将产品生命周期的不同阶段与其相应的行动相匹配。 * 对新产品开发流程的各个阶段进行排序。 * 将当前新产品开发中的最佳实践与其描述相匹配。 * 将用于管理现有和成熟产品与服务的策略与其使用方式的实例相匹配。 * **运营视角:** 课程强调产品管理运营方面对产品成功的重要性,揭示企业如何将运营、市场营销和销售功能整合起来,以实现向客户交付满意产品和服务的全过程。 * **学习资源:** 视频课程(约4小时)、书面材料、测验、案例分析和练习、小型课程项目。 * **适用人群:** 为任何希望深入了解服务或制造型组织中运营职能的人士提供广泛的视角,特别是对产品生命周期和新产品开发过程进行介绍,并分享管理现有和成熟产品服务的策略示例。 **总体目标:** 本课程适合在运营管理或其他职能领域工作,并希望获得对服务或制造型组织运营职能的实践性理解的学员。
The course Operations Management: Supply Chains, Products and Services is constructed, based on student feedback, from two already successful courses: Operations and Supply Chain Management and Product and Service Management.Operations and Supply Chain ManagementThe supply chain is a network of operations running across an organization, which are needed to design, make, deliver, and service products or services for customers. Production, inventory, location, transportation, and information are performance drivers that can be managed to produce the capabilities for a given supply chain.As a part of their overall strategy, organizations also employ many supply chain strategies to survive and compete in a dynamic and competitive marketplace. However, it is also essential from an organization's point of view to use effective performance measures to ensure continuous improvement of the supply chain and also to set directions of its current supply chain strategies.After completing this course, you will be able to:sequence the components of the supply chain,identify the key drivers of supply chain management,identify the characteristics of supply chain management in service organizations,match supply chain strategies of service organizations with their key characteristics,identify criteria for selecting and combining different supply chain strategies, andmatch supply chain areas with key indicators of their performance.You will have not much more than 2 hours of video lessons, written documents, quizzes, examples and exercises, and a small course project.This course provides a basic understanding of supply chain management in manufacturing and service organizations. Key characteristics of common supply chain strategies and criteria for their selection are also presented. This course also introduces key performance metrics for supply chain management.Product and Service ManagementProduct and service management is the process of designing, creating, and maintaining a product or service through all stages of its lifecycle. It involves a wide range of operations, marketing, and sales related activities.These activities encompass the entire range of product life cycle - from the conception of a new product or service idea, to its design and launch, and later through its growth, maturity, and decline stages. After completing this course, you will be able to:match phases of the product life cycle to actions that should be taken at each phase,sequence the stages of the new product development process,match current best practices in new product development with their description, andand match strategies used to manage existing and mature products and services with examples of the ways they are used.Operations aspects of product management are vital to the success of new and existing products and services. Every organization conducts product management activities, whether knowingly or unknowingly, that integrate operations, marketing, and sales functions to deliver desired products and services to customers.This course provides a broad overview of the product and service management functions from an operations management perspective. More specifically, it walks you through the phases of product life-cycle and stages of new product development. This course also introduces some examples of strategies for managing existing and mature products and services.The target of this course is anyone working in operations management or another functional area, who is looking to gain a working understanding of the operations functions in a service or manufacturing organization.You will have 4 hours of video lessons, and written documents, quizzes, examples and exercises, but also a small course project. Now, go ahead, and register. Or, if you want, try a few minutes of course preview and decide after. See you inside the course!