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所在平台: Udemy |
课程主页: https://www.udemy.com/course/operating-a-hotel-profitably-in-developing-countries/
课程评论：没有评论
课程名称：在发展中国家有效管理酒店盈利 概述：在发展中国家，企业不得不在复杂的环境中运营，其中充满了机遇与不可预测的挑战。当前全球经济现实对发展中国家的影响日益加深，导致挑战往往超过机遇。因此，发展中国家的企业需要高度有效和高效率地运营。对于酒店的所有者和管理者而言，掌握制定和执行市场相关战略与计划的技能显得尤为重要。此外，他们还需具备行业背景知识，使其能够应对挑战并利用市场环境实现可持续盈利。本课程旨在培养以下知识和技能： 1. 促进酒店战略计划的制定、实施和跟踪。 2. 通过将战略计划的核心要素落实到日常活动中，确保酒店的高效运作。 3. 有效管理人力资本，以实现客户、员工和组织的最佳成果。 4. 有效管理与客户的关系，以差异化服务并创造客户价值，从而实现盈利。 5. 在在线平台上有效推广酒店，通过双向沟通触达广泛的目标受众，以低成本实现影响评估、实时报告和活动调整等附加优势。 6. 有效管理酒店设施的维护，确保吸引客户、提高满意度并促进回头客，通过实施最佳维护实践。
Businesses in developing countries navigate a complex landscape where opportunities co-exist with unpredictable challenges. Current global economic realities seem to be affecting developing countries more with the result that challenges sometimes outweigh opportunities. Businesses in the developing world therefore have a highly pronounced and existential requirement for operating effectively and efficiently. The implication of the above situation is the requirement for owners and managers of Businesses, including hotels, to acquire and hone the skills required for the formulation and execution of market-relevant strategies and plans. Hotel Business owners and managers in these markets also require contextual knowledge and skills that ensure that they are able to mitigate the challenges and exploit their industries and operating environment for sustainable profits. This course is geared towards inculcating the following knowledge and skills:1. Facilitate the formulation, implementation and tracking of the Strategic Plan of your Hotel2. Run your hotel effectively and efficiently by "operationalizing" key elements of your strategic plan in your day-to-day activities3. Manage your most important asset (your Human Capital) effectively and efficiently for the best outcomes for your customers, your staff and your organization.4. Manage your relationship with your customers in a way that differentiates your establishment, whilst allowing you to create customer value and deliver customer satisfaction at a profit.5. Market your hotel effectively across online platforms that grant you two-way communication access to targeted but extensive audience at low costs (with impact evaluation, real-time reporting and campaign adjustment as added benefits).6. Manage the maintenance of your Hotel facility (another critical business asset) effectively and efficiently, to guarantee customer attraction, satisfaction and repeat patronage, by implementing facility maintenance best practices.
