Open To buy- Retail Merchandising Planning

所在平台: Udemy

课程主页: https://www.udemy.com/course/open-to-buy/

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**课程名称:** Open To Buy- 零售商品企划 **课程概述:** 在这个充满不确定性的时代,零售业面临着严峻的挑战。为了企业的长期可持续发展,保障现金流至关重要。而管理零售商大部分现金投入的库存是实现这一目标的关键。通过“可购性”(Open to Buy,简称OTB)管理,零售商可以有效地做到这一点。OTB是一种预算工具,帮助零售商了解需要采购多少商品,从而有效地管理业务。这项技术可以帮助许多零售商避免库存过剩或库存不足的情况。 本课程旨在教育所有零售商或零售企划从业者,如何简单地实施OTB技术,以及如何创建基于Excel的滚动预算,而无需花费巨资购买昂贵的工具。课程将提供详细的分步方法,指导您制定OTB(可购性计划)并优化商品管理。

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In today's world of uncertainty, when retail across the world is crying, it is important that cash flow of the business is preserved for long term sustainability. One of the best ways to do is to manage the inventory of the business, where maximum cash of the retailers is invested. We can effectively do this using OTB ( open to Buy) management. OTB is a budget that can help retailers know how much they need to buy in order to manage their business effectively. With the help of this technique many retailers can save themselves from the situations of over stocking or under stocking. With the help of this course we aim to educate all retailers or people pursing their career in Retail planning as to how they can simply implement this Open to buy technique and how they can create self managed excel based rolling budgets without spending hundreds of thousand dollars on fancy tools. This course will provide step by step methodology to charter out OTB ( open to buy plan) and manage merchandise optimally.

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