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所在平台: Udemy |
课程主页: https://www.udemy.com/course/onsite-seo-using-google-search-console-webmaster-tools/
课程评论：没有评论
**课程名称：** 使用 Google Search Console (网页站长工具) 进行站内 SEO 优化 **课程概述：** 本课程将指导您如何利用 Google Search Console (以前称为网页站长工具) 来优化您的网站，吸引更多流量。讲师分享了其网站在过去 12 个月内获得超过 2500 万页面浏览量的经验，并介绍了入门步骤以及高级的站内 SEO 策略。站内 SEO 是提升流量最简单且最具影响力的策略，而且完全在您的掌控之中。 **您将学到：** * 如何验证您的网站在 Google Search Console 中的所有权。 * 理解 Google 收集的关于您网站的各类有用信息。 * 利用这些信息优化您的页面标题 (titles)、元描述 (meta descriptions) 和内部链接 (internal links)。 * 监控您网站页面和关键词的排名变化。 * 加速您的网站以提升用户体验和 Google 排名。 * 了解 SEO 的基本概念，以及 Google 的排名机制。 * 深入探索 Google Search Console 的菜单结构，发掘其提供的各项功能。 * 学习如何分析您现有的关键词表现。 * 与竞争对手比较您的排名和关键词表现。 * 确定需要优先关注的页面和关键词。 * 安装必要的 WordPress SEO 插件。 * 优化您重要页面的标题，提升元描述的“点击率”。 * 测量和量化您的页面加载速度。 * 使用 WordPress 插件来提升页面加载速度。 * 跟踪和调整关键词的排名。 * 建立一套监控和改进网站排名的流程。 **课程适合人群：** * **初学者：** 即使是经验丰富的企业家也能从课程的技巧和建议中受益。 * **有网站且希望进行 SEO 优化的用户：** 想要通过 SEO 提升网站流量的人。 * **希望了解站内 SEO 和最大化利用网页站长工具的用户：** 即使目前没有网站，但想学习相关知识的人。 **课程亮点：** * 基于讲师真实网站的案例研究。 * 提供可操作的步骤和策略。 * 强调站内 SEO 的重要性和可控性。
In the past 12 months my websites have received over 25 million page views. In this course I explain the simple steps required to get started using Google Search Console (Webmaster Tools) to optimize your website for attracting traffic and advanced, on-site SEO strategies. On-site SEO is the simplest, and highest impact activity you can do to attract traffic! … and it is the one thing that is completely under your control: Get your website verified under Google Search Console Learn all the helpful information that Google collects about your website Use that information to optimize your titles, meta descriptions and internal links Monitor the changes in the ranking of your pages and keywords Speed up your website to increase its user friendliness and Google rankings And much more That's the great news. How Are We Going To Do This? We will understand what SEO is, how ranking works and march through the extensive Google Search Console menu to get an idea of all the goodies available to the webmaster inside. You will learn why titles make such a huge difference in Google ranking. You'll learn how to optimize your titles using information from Google itself combined with strategies to borrow from what your competitors are doing. We will use a real, live website as a case study for optimization with Webmaster Tools. As you apply the principles to your own website you will: Get your website verified under Google Webmaster Tools Learn the menu structure of the tool and the information it provides Analyze your existing keyword performance Look at your ranking and keyword performance vs your competitors Learn which pages and keywords to focus on first Install the plugins you need for SEO on your site Optimize the titles of your most important pages Improve the "clickability" of the meta descriptions on your pages Measure and quantify your page speed load time Improve your page speed load time using Wordpress plugins Track and tweak the ranking of keyword phrases Establish a process for monitoring and improving your website ranking Is This For You? That depends. This is for beginners (even though experienced entrepreneurs will benefit from the tips and advice). It is for two categories of people: 1) Those who have a website and are ready to make SEO enhancements to improve traffic 2) Those who don't have a website but want to understand on-site SEO and maximizing the use of Webmaster Tools If that's not you, check out my other courses! If it is you, I'll see you in Module 1.
