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所在平台: Udemy |
课程主页: https://www.udemy.com/course/online_business/
课程评论：没有评论
课程名称：在线商业与数字营销 课程概述： 本课程的基本目标是提供在线商业的基本信息，帮助学员打下坚实的基础，以便进一步探索和发展自己的业务。我们会不断更新此课程，并将告知您所有更新及额外信息，您将能够免费获得这些内容。课程包括视频讲座、文章、资源以及一本电子书（也作为视频讲座的文字记录），建议您在完成视频讲座后再学习电子书。您可以在每个讲座的资源部分找到并下载电子书。 课程内容简介： - 在线商业：了解在线商业的基本原理，如何启动和发展在线业务，在线商业的基本构架（产品和/或服务、网站和数字营销）以及不同的在线商业模型。 - 网站建设：如何搭建一个网站和在线商店，网站的基本组成部分，使用网站建设工具或内容管理系统（CMS）来创建网站的方法。 - Google Analytics：利用Google Analytics来衡量网站的表现。 - 数字营销：数字营销的介绍，包括搜索引擎与SEO、Google广告、社交媒体营销、电子邮件营销和在线广告。 - 国际贸易：国际贸易及其各个方面的概论。 - 在线汇款：几种在线/国际汇款的方法。 本课程旨在帮助学员建立在线商业与数字营销的全面理解，从而为未来的业务发展积累知识和技能。
The basic aim of this course is to provide essential information and build a foundation for online business from which you can explore further and develop your business.We continuously develop this course. Any updates and additional information will be announced to you, and you will be able to obtain them free of charge.An e-book version of this course (it also serves as a transcription of the video lectures) is also included, and we recommend studying it after first finishing the video lectures. This course consists of video lectures, articles, resources, and an e-book. You can find and download the e-book from resources at lecture right before the bonus lecture.Brief description of the topics covered in the course:- Online business: Fundamentals of online business. How to start and develop an online business. Basic structure of an online business (Product and/or service, website, and digital marketing). Various business models for online business.- Website: How to build a website and an online store. Basic parts of a website. Building a website by using a website builder or a content management system (CMS).- Google analytics: Using Google analytics to measure the performance of a website.- Digital marketing: Introduction to digital marketing. Search engine and SEO, Google ads, social media marketing, e-mail marketing, and online advertising.- International trade: International trade and various aspects of international trade.- Online money transfer: Several ways for online/international money transfer.
