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所在平台: Udemy |
课程主页: https://www.udemy.com/course/online-reputation-management-negative-business-reviews/
课程评论：没有评论
课程名称：在线声誉管理：负面商业评价 概述：本课程于2015年12月23日更新，专为地方企业主、经理或专业人士设计。我们都知道，客户在Yelp、Google、CitySearch等网站上留下负面评价时，所产生的情绪波动——从愤怒到尴尬，甚至可能感到沮丧。尽管负面评价在所难免，但处理这些评价的方式将决定你未来的客户服务和在线声誉的提升。 本课程将涵盖以下内容： - 在线评价网站的工作原理 - 如何应对负面评价 - 如何去除评价或将其转变为正面评价 - 什么是在线声誉 - 如何在线保护你的业务、员工及自身 - 如何监控评价及其他在线媒体 本课程适合各类地方企业主（无论大小）、专业人士（如律师、牙医、整脊医生等）及服务行业（如管道工、暖气修理工、屋顶工等）。尽管负面评价并不愉快，但本课程将教授如何避免不良评价、获得和增加正面评价、构建在线声誉管理策略，从而帮助增加销售并赢得更多满意客户。 课程还包括下载资料，如便捷表和指南，帮助确认及索取在线商业资料在评价列表及地图网站上的信息，以及创建公司社交媒体账户的详细步骤指导。 讲师介绍：Steve Phillips拥有超过15年的搜索引擎优化（SEO）和在线声誉管理（ORM）经验，基于客户在处理负面评价方面的经验创建了本课程。他所辅导的客户涵盖了广泛的行业，包括加热和制冷、律师事务所、会计师、牙医、制造业、花店、摄影师、心理健康服务提供商等。在线声誉管理（ORM）对所有企业和专业服务至关重要，有助于发展和维护公司的积极形象。企业主或其营销团队必须在危机公关发生之前，始终保持对在线声誉管理的关注。
*** Course Updated Wednesday, December 23, 2015 ***As a local business owner, manager or professional, you may have already faced the unpleasant feeling when a customer or client leaves a bad review for you on Yelp, Google, CitySearch or on another website.It feels like an attack and your emotions vary from anger to embarrassment and, perhaps, even depression. Don't worry.Negative reviews are going to happen.A customer might be having a bad day. Maybe, a staff member said the wrong thing. Perhaps, a mistake caused an order delay. One negative review isn't going to shut down your business. But the way you handle negative reviews will set the stage in moving forward and improving your company's customer service and online reputation. In this course, we'll cover:How online review websites work.How to react to a negative review.How to get the review removed (or turned into a positive review).What is Online Reputation?How to protect your business, staff and yourself online with Online Reputation Management.How to monitor reviews and other online media.This course is designed for local business owners - large and small - as well as professionals (lawyers, dentists, chiropractors, etc.) and service industries (plumbers, furnace repairs, roofers, etc.).Negative reviews aren't fun, but this course tells you how you'll be able to avoid bad reviews; earn and increase positive reviews; build an online reputation management strategy, which will all help to increase sales and gain more happy customers.Downloads include cheat sheets and guides to help you confirm and claim your online business profiles in review listing and mapping websites as well as other step-by-step directions for creating social media accounts for your company. About the Instructor, Steve PhillipsWith over 15 years of search engine optimization (SEO) and Online Reputation Management (ORM) experience, Steve Phillips has created this course based on customer experiences in receiving and handling negative reviews on Yelp and other review websites. Clients he counseled across a wide variety of businesses include heating and cooling; law firms; accountants; dentists manufacturing; florists; photographers; mental health service providers, and many others. Online Reputation Management (also known as "ORM") is vital for all businesses and professional services in developing and maintaining a positive appearance for companies; business owners; professionals; staff; products and services. A business owner or their marketing staff must consistently be on top of their ORM before a PR crisis occurs.
