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所在平台: Udemy |
课程主页: https://www.udemy.com/course/online-psychology/
课程评论：没有评论
课程名称：在线心理学与说服力在转化优化中的应用 课程概述：这是由畅销讲师推出的最高评价在线心理学课程。如果您是转化率优化专家或从事优化和实验工作的人，您一定会听到在线心理学对于提升成功率的重要性。数据表明，掌握心理学知识的团队能获得更多A/B测试的胜利，提高转化率，并更好地洞悉网站访客的需求。该课程将帮助您实现这些目标。 在本课程中，您将学习到： - 如何构建基于在线心理学的行为模型。 - 如何通过A/B测试和心理学验证您的行为模型。 - 四个优化方向及其心理学策略的应用。 - 如何将所学知识应用于客户旅程的每一个步骤。 - 如何利用在线心理学提升您的A/B测试胜率和转化率。 课程不会简单地列出100个可以立即应用于您网站的心理学技巧，而是教您如何将在线心理学和说服力有效融入转化率优化实践中。您将了解如何将其融入您的转化率优化流程中，如何在实验中使用这些知识，以及如何创建和验证网站访客的行为模型，从而提升转化率并获得长期的宝贵经验。 课程设置： - 第一部分：介绍 - 第二部分：构建行为模型 - 第三部分：双重加工理论 - 第四部分：认知易用性 - 第五部分：动机与风险 - 第六部分：注意力与感知 - 第七部分：选择与记忆 - 第八部分：总结 本课程采用实用和互动的方式进行，借助趣味练习、真实案例、令人惊讶的科学研究以及网站应用示例，帮助您理解所有理论。课程结束后，您将掌握如何建立和验证在线心理学的行为模型，从而显著提高转化率，同时了解网站访客的需求、动机和行为。这些知识不仅对您的网站有益，也对市场营销、产品创新、产品负责人和整个组织的战略至关重要。 现在就加入这个在线心理学与说服力课程，开始提升您的转化率！报名后，您将终身访问课程，包括所有未来的更新，并享有30天无条件退款保证。如果您在课程期间或之后有任何问题，欢迎随时与我联系，我很乐意帮助您，让您在学习中取得成功。准备好学习在线心理学了吗？今天就开始吧！
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