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所在平台: Udemy |
课程主页: https://www.udemy.com/course/online-indie-film-distribution/
课程评论：没有评论
课程名称：在线独立电影发行 课程概述：该课程汇集了最新和最成功的在线发行盈利独立电影的策略，内容来源于电影发行商、公共关系顾问、营销专家和独立电影制片人。 在发布您的电影之前，您需要建立受众。在这一部分，我们将讨论如何进行受众研究，找到您的目标观众，并成为他们社区中值得信赖的一部分。我们还将探讨如何通过社交媒体建立自己的粉丝基础。您将学习到： - 受众研究：您的目标观众是谁，您可以在哪里找到他们 - 如何高效地成为已有社区和群体的一部分 - 如何建立社交媒体关注和扩大您的影响 - 如何让追随者对发布感到兴奋并保持参与 - 如何建立电子邮件列表及其重要性 - 如何接触和建立与博客作者和记者的关系 - 获取更多评论、更多媒体曝光和更多宣传的关键 一旦建立了受众，下一步是决定何时何地发布您的电影。我们将讨论的主题包括： - 如何及何时与聚合器和发行平台合作 - 您应该提交电影到哪些流媒体平台？ - AVOD、SVOD与TVOD的比较 - SEO在获取观看与销售中的关键作用—我们将教您如何优化 - 如何优化海报与关键艺术作品—什么才是真正有效的？ 您的电影发布后，接下来该怎么做？如何推广以获得尽可能多的观众或销售？在这一部分，您将学习到： - 高级社交媒体营销与推广 - 如何在群体和社区内自我推广 - 如何从第一天开始利用记者和博客作者的联系以最大化曝光 - 是否应该与公关机构合作，以及哪些机构最好？ - 如何获取评论及其重要性 - 有偿Facebook广告的效果及其逐步利用 - 如何使用YouTube频道和影响者来增加流量 课程结束时，您将掌握自我发行独立长片的所有工具与策略。
This course compiles the most successful and up to date strategies for releasing a profitable indie film online, gathered from film distributors, PR consultants, marketing experts and indie film producers.Build Your Audience and Release your FilmBefore you release your film you need to build an audience. In this section we'll discuss how to conduct audience research, find where you audience is and become a trusted part of their communities. We'll also discuss how to build your own fan base through social media. In the section you will learn:Audience research: who is your target audience and where can you find themHow to become part of pre-existing communities and groups efficientlyHow to build a social media following and expand your reachHow to get your followers engaged and excited about the releaseHow to build an email list and how useful is itHow to approach and build relationships with bloggers and journalistsThe key to getting more reviews, more press and more exposureOnce you have your audience the next step is to decide where and when you should release your film. We'll discuss all the topics including:How and when to work with aggregators and distribution platformsWhich streaming platforms should you submit your film to?AVOD vs SVOD vs TVODSEO is key to getting views and sales - we'll teach you how to optimise itHow to optimise posters and key art - what really works?Market and Promote Your FilmYour film is released! Now what? How can you promote it to get as many viewers or sales as possible? In this section you will learn:Advanced social media marketing and promotionHow to self-promote within groups and communitiesHow to use journalist and blogger contacts from day 1 to maximise exposureShould you work with PR agencies and which ones are best?How to acquiring reviews and why are they so important?Paid FB Ads - do they work and how to utilise them step by stepUsing youtube channels and influencers to increase trafficAt the end of this course you will have all the tools and strategies to self-distribute your indie feature film online.
