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所在平台: Udemy |
课程主页: https://www.udemy.com/course/online-course-sales-one-thing/
课程评论：没有评论
课程名称：这个东西能销售大多数在线课程 - 销售标题 概述：改变一个能彻底改变课程销售的因素。当讲师想要提升课程销售时，往往会尝试改善课程描述、优化宣传视频，或寻找新的营销秘密。虽然这些都很重要，但并不是他们所寻求的游戏规则改变者。这个令人意想不到的改变正是大多数讲师所忽略的关键因素。专注于这个点，您的课程销量将发生根本性变化。这个关键因素是什么？答案是：课程标题。 我在几年之前发布我的第二本Kindle书时首次意识到这一点。书名为《无擦洗的清洁》。当我进行营销活动时，结果却非常不理想。尽管封面看起来不错，书籍描述我也很满意，认为很完美，但销售依旧不佳。我决定更改书名，将其改为《轻松清洁的方法》。我使用相同的营销策略，结果令我惊讶：不到八小时，我就售出了六十六本。这本书在接下来的两年中持续成为我在亚马逊上销量最高的书籍。而我唯一做的，就是更改了书名。 课程标题是您可以改变以显著提升结果的唯一因素。想想看，在Udemy搜索结果中，学生所看到的唯一决定因素就是课程标题。如果他们没有点击您的课程标题，就不会有销售。正确设置课程标题，结果可以发生巨变。 在本课程中，我将向您展示如何使课程标题更具吸引力。您将发现： - 如何让你的课程在Udemy搜索结果中名列前茅 - 在学生阅读课程描述或观看宣传视频之前，就让他们渴望选购您的课程 - 如何使课程不可抗拒 - 如何让学生相信您的课程确实能带来结果 - 使用能够大幅提升销售的关键词 - 提供学生的“灵丹妙药” - 如何修改您的课程标题以促进销售 我希望您获得成功。在整个课程中，我都会在这里回答您的问题。随时在问答部分提交问题，我会尽快回复。改变唯一能真正改变课程销售的因素。立即报名。
Change the one thing that will transform your course sales.When instructors want to improve course sales, they try to improve their course description, improve their promo video, or look for a new marketing secret. While these things are important, it's not the game changer they're looking for.The game changer is the one thing most instructors overlook. When you focus on this one thing, your course sales can radically change.What is this one thing? Answer: The course title.I discovered this years ago when I published my second Kindle book on Amazon. I called it, Cleaning Without Scrubbing.I ran a marketing campaign. The result? Very little results.I looked at the cover picture. It looked good.I considered the book description. I was happy with it. I couldn't see how I could make it better. It was good enough.Was it my marketing campaign? No. I knew it worked for other authors.I decided to change the title. It liked the one I had. However, I knew it couldn't be anything else. So I changed it to, The Easy Way to Clean.I ran the same marketing campaign as I did before.The results blew me away. I got sixty-six book sales in less than eight hours. This continued to outsell every other book I published on Amazon for more than two years. I have more than fifty Kindle books.I only changed the title. Nothing else was changed.The title is the one thing you can change to massively change your results.Think about it. The only thing deciding factor students see, in Udemy search results, is the course title. If they don't click on your course title, then no sale.When you get your course title right, your results can radically change.Over the years, I've discovered what works and what doesn't.In this course, I'll show you what you can do to make your course title sell. You'll discover these things:- Get your course at the top of Udemy search results- Make them want your course, before they've read your description or watched your promo video.- How to make your course irresistible- Make them believe your course really delivers results- Use the words proven to massively boost sales- Offer students the magic pill- How to change your course title so it sellsI want you to succeed. Throughout the course, I will always be here to answer your questions. Just post your questions in the Q & A section at any time. I'll answer them as soon as possible.Change the one thing that really can transform your course sales.Enroll now.
