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所在平台: Udemy |
课程主页: https://www.udemy.com/course/online-copywriting-write-a-landing-page-for-a-lead-magnet/
课程评论：没有评论
课程名称：如何撰写着陆页 课程概述： 在当今网络环境中，96% 的网站访客在首次访问时并不打算立即购买。如果想要他们再次光临，您需要收集他们的姓名和电子邮箱地址。但问题在于，大多数网站访客不愿意主动提供这些信息。这就像在实体店中，销售人员问“需要帮助吗？”而顾客通常会回答“不用了，我只是随便看看”。在网络上，烦人的弹出广告要求您输入姓名和电子邮箱，结果往往是用户选择直接关闭页面。 这就是引导磁铁（lead magnet）的作用。引导磁铁是您为网站访客提供的有价值的内容，以换取他们的联系信息。访客获得引导磁铁，您获得潜在客户，但前提是您的着陆页有效。 欢迎来到我的课程《如何撰写引导磁铁的着陆页》。我从1989年开始撰写直接反应广告文案，涵盖了离线、在线、户外、移动、广播、电视、视频和社交媒体等所有渠道。在Udemy，我已教授超过14000名来自142个国家的学生，且在文案撰写领域是高评价的讲师。 在本课程中，您将学习如何利用直接反应广告文案技巧撰写有效的引导磁铁着陆页。着陆页与其他网页不同，针对引导磁铁的着陆页要求也更为独特。完成本课程后，您将掌握撰写可以说服访客提供姓名和电子邮箱的着陆页的技巧。 课程划分为十个重要的课程模块： 1. **您的有效性**：学习制作有效着陆页的四个关键要素。 2. **您的受众**：了解目标受众及如何获取相关信息。 3. **您的包装**：探讨如何有效展示引导磁铁，以提高转化率。 4. **您的上下文**：理解访客的到来路径和他们在接下来的销售漏斗中的走向。 5. **您的标题**：学习如何使用标题和副标题抓住用户兴趣。 6. **您的推销**：教授如何准确描述您的引导磁铁。 7. **您的价值主张**：讨论特征、利益和价值主张的意义。 8. **您的两大动机**：探讨消费者行为中的痛苦与快乐动机。 9. **您的行动号召**：学习如何有效设计行动号召按钮。 10. **您的最终步骤**：强调修订、编辑及校对的重要性。 每一课都提供实用的逐步建议，您将获得我在多年的直销文案工作中积累的工具、技巧和经验。课程中包含大量实际案例，帮助您理解哪些方法有效，哪些无效，以及原因。 本课程适合那些需要撰写能够转化访客为潜在客户的文案的文案撰写者。您可以查看课程大纲、观看免费试听课程、阅读满意学生的评价，然后立即注册课程。
A whopping ninety-six percent of people who visit your website are not ready to buy anything during their first visit. If you want them to come back a second time, you need to capture their names and email addresses.But there's your challenge. Most website visitors don't want to give you their name and email address. Website visitors are the online equivalent of retail shoppers who are approached by a salesperson. Offline, the salesperson asks, "May I help you?" And how do you reply? "No thanks, I'm just looking."Online, those infuriating pop-up ads ask you for your name and email address, and what do you do? You say, "I don't think so." And you click away. This is where lead magnets come in. A lead magnet is something of value that you offer your website visitors in exchange for their contact details. They get the lead magnet. You get the lead. But ONLY if your landing page is effective.Welcome to my course, How to Write a Landing Page for a Lead Magnet. I've been writing direct-response copy since 1989. I've written in all of the channels: offline, online, outdoor, mobile, radio, television, video and social. On Udemy, I teach copywriting to over fourteen thousand students from one hundred and forty-two countries. I'm one of the top-rated instructors in the copywriting niche on Udemy.Learn How to Generate Leads with a Landing Page MagnetThis course teaches you how to use direct-response copywriting tactics to write landing pages for lead magnets. Landing pages are different from other types of web pages. And landing pages for lead magnets are different from other types of landing pages. At the end of this course, you'll know how to write a landing page that persuades visitors to give you their name and email address. In other words, you'll know how to write direct-response copy that generates online sales leads.This course is divided into ten essential lessons. YOUR EFFECTIVENESS: During lesson one, you learn the four things that you must get right to create an effective landing page for a lead magnet. YOUR AUDIENCE: Lesson two is all about your target audience. I tell you the questions you need to ask about your potential customers, and where to find the answers to your questions. YOUR PACKAGING: In lesson three, we examine how to "package" your lead magnet. You can have the best lead magnet in the world, but if you don't present it properly, it won't convert many visitors into leads. YOUR CONTEXT: Lesson four is about context. Before you write a word of copy, you need to understand where your visitor has come from, what they are going to see on your landing page besides your copy, and where they are headed next in the sales funnel after they leave your landing page. YOUR HEADLINE: In lesson five, I teach you how to grab interest with headlines and subheads-headlines and subheads that compel your landing-page visitors to give you their names and email address in exchange for your lead magnet. YOUR PITCH: Lesson six is about how to "describe" your lead magnet. Too many landing pages make one fatal mistake - they don't describe exactly what the lead magnet "is." I teach you what you need to know to turn generalities into specifics. YOUR VALUE PROPOSITION: In lesson seven, we discuss features, benefits and value propositions. Every lead magnet is a value proposition. You are offering something of value to your lead in exchange for something of value to you. We look at the key things that make your value propositions effective. YOUR TWO MOTIVATORS: In lesson eight, we look at the two great motivators of consumer behaviour-pain and pleasure. Consumers avoid pain, and seek pleasure. I teach you how to harness these two great motivators in your direct-response copy so that your landing pages turn more visitors into leads. YOUR CALL TO ACTION: In lesson nine, you learn how to push buttons-call to action buttons, that is. The words you put on your call to action button are vital. I show you five ways to compel visitors to push your buttons. YOUR FINAL STEP: Lesson ten isn't about copywriting as much as it is about revising and editing and proofreading your copy. I show you the four steps you must take to improve your landing page copy before you go live. Practical, Specific, EffectiveEvery one of these lessons is filled with practical, step-by-step advice. I give you the tools, tips and tricks that I've learned over the decades as a direct-response copywriter. I use dozens of examples from the real world of landing pages for lead magnets. I describe what works, what doesn't, and why.Is this Course for You?I designed this course for copywriters who need to write landing-page copy that converts visitors into leads. In other words, copywriters who need to use direct-response techniques to generate online leads.Learn more about the course by reviewing the course curriculum. Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll today.
