|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/online-business-fundamentals-social-listening/
课程评论：没有评论
课程名称：在线商务基础 - 社交倾听 课程概述：你是否曾希望能读懂客户的心思？在开发课程或产品时，效果不佳的情况常常让人沮丧。尽管你的客户能够使用你的产品，但他们却没有反应。造成这一问题的原因往往是你以“自己的”声音呈现课程，而不是使用客户描述其问题的语言。在本课程中，你将学习如何在线找到你的受众，并真正倾听他们的需求，了解他们面临的问题以及寻找的解决方案。我们将讨论如何确定参与多少个社交媒体平台以及选择哪些平台以获得最佳效果。课程将深入探讨社交倾听，帮助你读懂潜台词，并通过各种社交媒体和在线来源了解你的受众。同时，在学习受众的过程中，你也可以通过互动来建立关系。最后，我们将研究如何有效地预约与潜在客户的市场调研电话。我们会涵盖如何通过社交媒体和电子邮件推广参与者。完成本课程后，你将建立一个持续的系统来倾听你的受众，并逐步建立关系。
Do you ever wish that you could read your customer's mind? It can be very frustrating to work on a course or other product and have it land with a resounding thud. You know that your customer can use what you are offering - yet they don't bite.The missing factor is often that the course is presented in "your" voice vs. using language the customer is using to describe their problems. In this course, you'll learn how to find your audience online and truly listen to them to find out what problems they have and what solutions they are looking for.We'll discuss how to determine how many social media platforms to engage on and which ones to choose for the best results. We'll dive deep into social listening to help you read between the lines and learn about your audience from a variety of social media and other online sources. While you are learning about your audience, you can also be building relationships through engagement. Finally, we'll dive into how to book effective live market research calls with potential clients. We cover recruiting call participants from social media but also through email outreach. At the end of this course, you'll have a consistent system to listen to your audience and start building relationships one bite at a time.
