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所在平台: Udemy |
课程主页: https://www.udemy.com/course/on-line-business-models-in-excel-practical-guide/
课程评论：没有评论
课程名称：在线商业模型Excel实用指南 课程概述： 本课程旨在解决新创企业和中小企业在实践中难以运用精益方法（如《精益分析》、《精益创业》等）的问题。尤其是首次创业者常常对自己的商业模型缺乏深入理解，导致不知从何入手。尽管有些企业家读过相关书籍，但在将理论转化为Excel模型时仍面临挑战。课程强调通过Excel模型评估商业价值、资金需求及关键绩效指标（KPI），帮助学员理清商业思路。 课程内容： 1. **介绍**：简要概述课程目的和各部分内容。 2. **电子商务商业模型**：深入探讨不同电子商务公司的商业模型，了解其核心要素和应关注的KPI，并学习如何在Excel中构建该模型。 3. **双边市场商业模型**：学习双边市场（如市场平台）的定义及成功案例，掌握重点指标，并通过Excel建模来得出结论。 4. **媒体网站商业模型**：分析媒体网站的业务模式，理解重要的KPI和期望值，学会在Excel中构建模型。 5. **SaaS商业模型**：探讨软件即服务（SaaS）的商业模式，通过实例学习关键指标，并在Excel中构建模型进行分析。 此外，后续课程将增加移动应用和用户生成内容的商业模型。学员将能下载丰富的额外资源，包括Excel模型、推荐阅读书籍的链接以及不同商业模型的介绍。 课程目标： - 识别适合自己商业想法的模型。 - 理解业务的重要性及应关注的KPI。 - 能够将商业模型以Excel形式记录并得出结论。 祝学员们学习顺利，如有疑问可在讨论区提问。
Why have we decided to create this course?We work with startups on a daily basis within our accelerator StartupAkademia and we have noticed that despite tonnes of very good books on lean methods (i.e. Lean Analytics, Running Lean, etc.) startups, as well as small/medium businesses, have problems with applying this knowledge in practice. We have noticed that especially first-time startups, do not really understand their business model (which is totally understandable). That's why, it is very difficult for them to know what they should concentrate on. Most entrepreneurs/startups have a more or less clear business idea but quite often they do not know the business models they can choose and end up learning it the hard way, through their mistakes. Some of them have read Lean Analytics, Lean Startup, or Running Lean but even then they do not know exactly how to translate it into a coherent Excel model. A business model in the form of Excel is very important for evaluating your business, seeing how much cash you need, and how your hypothesis and KPIs are translating into the businessWhat will this course give you?The course is a practical, step-by-step guide loaded with tons of tips and tools that will help you significantly speed up your business, especially if you are a startup or a small/medium business. There is little theory - mainly examples, a lot of tips from our own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will know:What your business model is about, what to concentrate on and what are the key KPIs for you?How you can translate it into Excel and evaluate your business?How to make conclusions on the basis of your business model presented in the form of ExcelIn this course, we concentrate only on online business modelsHow is the course organized?Currently, the course is divided into 5 sections:Introduction. In this section, I will give you a quick overview of the purpose and approach we will use in each and every sectionE-commerce business model. In this section, you will get insight t into the business model of different e-commerce companies. The E-commerce business group is very diversified so we will try to show the similarities and differences between concepts. You will learn here the definition of this business model, and see some examples of companies using this business model. You will also understand what really matters in this sort of business, what KPIs you should look at, and what values you can expect. Afterward, I will show you how you can build the model in Excel and what conclusions can you draw from it.2-sided market business model. This business model has been very popular over the last 5 years and successful companies in this model can grow to be truly global players at a big scale. Here you will get insight into the business model of a 2-sided market, especially marketplaces. You will learn not only the definition of this business model but you will have also the opportunity to see some examples of companies using these models. You will also understand what really matters in this sort of business, what KPIs you should look at, and what values you can expect. Afterward, I will show you how you can build the model in Excel and what conclusions can you draw from it.Media site business models. Here you will have a look at a relatively simple and cheap business model - a media site. You will learn the definition of this business, and see some examples of companies using this business model. You will also understand what really matters in this sort of business, what KPIs you should look at, and what values you can expect. Afterward, I will show you how you can build the model in Excel and what conclusions can you draw from it.SaaS business models. Here you will get insight into the business model of Software as a Service company. You will learn the definition of the business model, and see some examples of companies using this business model. You will also understand what really matters in this sort of business, what KPIs you should look at, and what values you can expect. In the end, I will show you how you can build the model in Excel and what conclusions can you draw from it.We will be adding another 2 business models: the mobile application model and User Generated Content model. The price will increase as we develop further the courseYou will also be able to download many additional resourcesModels in Excel shown in lecturesLinks to books worth readingPresentations of different business modelsAt the end of my course, students will be able to…Pick the right business model for their business ideaYou will understand what is important in your businessYou will know what KPI you should look at and what are the benchmarksYou will be able to write down your business model in the form of an Excel model and draw conclusions from itGood luck with the course and if you have any questions please write to me or on the discussion panel
