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所在平台: Udemy |
课程主页: https://www.udemy.com/course/nonprofit-websites-that-work/
课程评论：没有评论
课程名称：有效的非营利网站：一小时“加速”训练营 课程概述：非营利组织在推动其使命方面做出了卓越的贡献，但在吸引公众参与时却常常面临困难。它们最有效的沟通工具——网站，往往反而成为障碍。网站内容文字过多，缺乏激励和参与的工具，导致组织者不懂如何获取更多的捐款、志愿者或支持者。本课程旨在帮助感觉自己网站表现不佳的非营利组织。我们将在不到60分钟的时间内探讨构建有效主页的各个元素，以吸引人们关注您的使命并投入于您的事业。 课程内容包括： - 制作伟大网站和电影的故事理论 - 选择和使用图片与视频的最佳实践 - 如何有效使用标题和号召性用语来激励和吸引观众 - 如何撰写完美的推荐信 - 突出你的特色以在竞争中脱颖而出 - 创建清晰引导而非迷惑的菜单 在课程中，我们将共同为一个收容所网站构建一个示例，以帮助您在实际环境中看到这些元素是如何结合的。您的工作非常重要，值得有效地分享。通过本课程，我们可以将您平淡无奇的网站转变为真正参与的工具。
Nonprofits do exceptional work… but when it comes to getting people engaged in their mission, they struggle. Too often their most effective tool for communication - their website - is holding them back. Heavy on text and light on tools for inspiration and involvement, they wonder why they can't get more donations or volunteers or advocates.If you're a nonprofit and you feel like your website is underperforming, let this course be your guide. In less than 60 minutes we'll look at all the elements that make an effective home page that gets people hooked on your mission and invested in your cause. From the words you use, to the pictures you show, to the calls to action, we'll explore what works, why it works, and what you need to change to transform your online presence. We'll cover every element of your website home page from top to bottom, including:The story theory that makes great movies...and great websitesWhat pictures and videos to use or not useHow best to use headlines and calls to action to inspire and engage your audienceHow to craft the perfect testimonialWhat to include to help you stand out from the competitionHow to create a menu that guides, not confusesAlong the way we'll be building our own website for a dog shelter, so you can see how all of these elements come together in a real world situation.The work you do is too important to not share it effectively. But together we can turn your lackluster website into a tool for true engagement.
