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所在平台: Udemy |
课程主页: https://www.udemy.com/course/nonprofit-marketing-mastery/
课程评论：没有评论
课程名称：非营利营销精通 课程概述：非营利营销是指通过宣传组织的使命、项目和服务，以吸引捐赠者、志愿者和受益人。这对于提高意识、建立组织品牌以及产生实现使命所需的支持至关重要。掌握这些原则后，无论我们处于什么角色，都可以通过吸引更多支持者、增加筹款成果和增强社区信任与参与来显著提升非营利组织的影响力。 您将学习到： - 营销的定义（及其非定义）以及非营利组织所“销售和推广”的内容。 - 常见的营销模型（如STP和AIDA）如何助力非营利组织的有效营销。 - 有效营销努力的三个核心组成部分。 - 一系列基本工具，这些工具为您的营销策略提供信息和影响。 - 使用定性、定量和框架结构化方法来衡量营销效果的三种方法。 - 创建全员参与的共识，以朝着短期、中期和长期目标迈进。 - 非营利团队每个成员如何设置支持组织营销的目标，使用GROW、FAST、SPIRO和SMART等模型。 - 利用变革理论（Theory of Change）来增强您的营销工作和能力。 适合人群：非营利营销旨在宣传您与能够支持、参与并获得帮助的人们所做的良好工作。本课程适合寻求直接参与和支持提升非营利组织可见度的专业人士，无论您是在营销角色，还是专注于项目、发展或支持的角色。 该学习路径探讨以下Korn Ferry能力： - 有效沟通 - 客户关注 - 培养创新 - 推动愿景与目标 - 推动参与感
About this topic...Nonprofit marketing involves promoting the organization's mission, programs, and services to attract donors, volunteers, and beneficiaries. It is essential for raising awareness, building the organization's brand, and generating the support needed to achieve its mission. When we understand these principles, regardless of our role, we can significantly amplify our nonprofit's impact by engaging more supporters, increasing fundraising outcomes, and enhancing community trust and engagement.What You Will LearnWhat marketing is (and is not) and what nonprofits "sell and promote."How common marketing models (like STP and AIDA) help our nonprofits effectively market.The three components of effective marketing efforts.The range of foundational tools that inform and influence your marketing strategy.Three ways to measure the effectiveness of marketing using qualitative, quantitative, and framework-structured approaches.Creating buy-in that involves the entire team in moving toward short, medium, and long term goals.How each member of a nonprofit team can set goals that support the marketing of the organization using models like GROW, FAST, SPIRO, and SMART.Leveraging your Theory of Change to supercharge your marketing work and abilities.Who is this course for?Nonprofit marketing is all about promoting the good work you do with the people who can support it, get involved, and even get help. This learning path is for those professionals seeking to participate directly and supportively in enhancing the visibility of your nonprofit, whether you be in a marketing role or one that focuses on programs, development, or support.This learning path explores the following Korn Ferry competencies:Communicating EffectivelyCustomer FocusCultivates InnovationDriving Vision and PurposeDriving Engagement
