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所在平台: Udemy |
课程主页: https://www.udemy.com/course/nfts-metaverse-marketing-strategies-for-brands/
课程评论：没有评论
课程名称：品牌的NFT与元宇宙营销策略 - 101指南 课程概述：本课程灵感来源于各种成功的NFT项目，旨在帮助品牌实现NFT营销目标。首先，您将学习NFT的基本概念及其不同类型，接着深入了解顶级NFT市场和元宇宙平台，以及重要的NFT协议和钱包，以了解其基础设施、燃料费用及如何避免这些费用。 课程内容包括：品牌使用NFT的理由，制定营销计划，识别NFT买家角色以及品牌销售策略的制定。我们还将探讨故事叙述及NFT可能提供的实用功能。您将一步一步学习如何创建白皮书和制定NFT路线图，了解智能合约及在设置前需做的决策。 此外，您将学习如何建立品牌社区，为什么要教育受众关于NFT的信息，以及如何使用白名单。课程还将涵盖搜索引擎优化（SEO）、社交媒体推广、公关、邮件和影响者营销等方式。您会研究哪些付费广告渠道能提供更广泛的覆盖，以及如何与其他品牌合作以实现更佳效果。 还将学习如何举行赠品活动、空投、制作悬赏活动、利用联盟营销以及进行AMA（问我任何事）会议。课程会探讨应考虑的SMART目标和关键绩效指标（KPI），并帮助您组建NFT团队。 最后，您将看到各行各业在NFT领域的成功案例，以激发灵感，并学习元宇宙的最佳营销策略及最佳品牌示例，为您的品牌提供创意支持。
What you should except from this course.Inspired by various sold-out NFT projects ranging from the most prestigious ones, let's step into everything brands should do, in order to achieve their NFT marketing goals.First of all, you'll learn what is an NFT and what types of NFTs do exist. We'll dive into the top NFT Marketplaces and Metaverse platforms, as well as the most important NFT protocols and NFT wallets in order to understand their infrastructure, what are the gas fees and how to avoid them.Then, you are going to learn from scratch, why brands should use NFTs, how to make a Marketing Plan, who are our NFT buyer personas and what our brand's selling strategies should be. We'll talk about Storytelling and what utility our NFT may offer.Step by step, you'll learn how to create a Whitepaper and develop an NFT Roadmap. What are smart contracts and what decisions you need to make before set up. How to build your brand's community, why you need to educate your audience about NFTs and use Whitelists.How to benefit from Search Engine Optimization (SEO), social media promotion, Public Relations, Email and Influencer marketing.Which paid advertising channels provide you with a wider reach and how you can collaborate with other brands to achieve better results.Furthermore, you're going to learn how to host giveaways, airdrops, make Bounty Campaigns, use affiliate marketing and make AMA Sessions.What SMART Objective and KPIs should you take into consideration and how to build an NFT Team.We'll examine how various industries jumped in the NFT bandwagon and their most successful use cases to get inspired.Last but not least, you'll learn what are the best marketing strategies for the Metaverse and the top branded examples to get inspired for your brand as well.
