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所在平台: Udemy |
课程主页: https://www.udemy.com/course/new-salesforce-certified-marketing-associate-practice-test-f/
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课程名称：《全新》Salesforce认证市场营销助理实践考试 课程概述：欢迎来到我们的Salesforce认证市场营销助理考试实践课程！本课程旨在帮助您掌握通过考试所需的Salesforce核心技能、概念和最佳实践，让您充满信心地应对挑战。您将在课程中学习到以下内容： 1. **市场营销概念（28%）**： - 描述市场营销战略的关键组成部分及其与整体市场营销目标的对齐。 - 在特定场景下，识别实施有效电子邮件选择加入流程的关键要求。 - 了解与订阅者基础相关的地区隐私法，以维护市场营销中的隐私标准。 - 在客户体验场景中，总结传达给目标受众的内容和信息类型。 2. **营销云参与基础（22%）**： - 确定与业务单元及相应权限相关的地区或业务相关账户结构的解决方案。 - 应用营销云参与（MCE）的基本功能以进行市场营销活动。 - 识别不同的Salesforce策划资源，以在使用营销云参与时提供帮助、培训和支持。 - 区分订阅者键、联系人键和联系人ID，以唯一识别订阅者。 - 根据要求，确定合适的Cloudpage表单提交设置。 3. **电子邮件发送与客户旅程（22%）**： - 概述激活客户旅程和配置入口标准所需的必要配置。 - 在特定场景下，识别电子邮件发送向导设置的推荐配置。 - 区分模板组件和内容块，以构建营销云参与中的电子邮件。 - 在特定场景下，识别应对业务需求所需的客户旅程功能。 - 理解如何完成内容呈现验证。 4. **数据管理（18%）**： - 在特定场景下，总结各种数据导入机制和要求。 - 配置创建新数据扩展时的设置，包括数据字段的设置。 - 针对特定场景，推荐解释数据扩展以识别所需目标数据的最佳方法。 5. **报告与分析（10%）**： - 识别在营销云参与中可以找到特定数据的位置。 - 解读不理想的发送结果及其可能的可交付性后果。 此课程是您准备Salesforce认证市场营销助理考试的理想选择，为您的市场营销职业生涯奠定坚实基础。
Welcome to our all-inclusive Salesforce Certified Marketing Associate Certification Practice Exam course, designed to help you master the essential Salesforce skills, concepts, and best practices needed to pass the exam with confidence. In this course, you will learn: Marketing Concepts: 28%Describe key components of a marketing strategy and how they align with the overall marketing purpose.Given a scenario, identify key requirements for implementing an effective email opt-in process in a marketing campaign.Recall the regional nature of privacy laws with respect to the subscriber base in order to uphold privacy standards in the context of marketing.Given a scenario, provide examples of basic email goals, metrics, and relative value in assessing the success of a marketing campaign.Given a customer experience scenario, summarize the type of content and message conveyed to the target audience.Marketing Cloud Engagement Basics: 22%Identify solutions for regional or business related account structures as they relate to business units and corresponding permissions in Marketing Cloud Engagement.Apply essential features of Marketing Cloud Engagement (MCE) for marketing activities.Identify different Salesforce curated resources for assistance, training, and support when using Marketing Cloud Engagement.Differentiate between subscriber keys, contact keys, and contact IDs to uniquely identify subscribers.Given requirements, determine a proper Cloudpage form submission setup.Email Sending and Journeys: 22%Outline the necessary configurations to activate a journey and configure entry criteria for a successful activation.Given a scenario, identify the recommended configuration for the email send wizard settings.Distinguish between template components and content blocks when building emails in Marketing Cloud Engagement.Given a scenario, identify which journey functionality should be used to address business needs.Given a scenario, identify how to accomplish content rendering validation.Data Management: 18%Given a scenario, summarize the various data import mechanisms and requirements.Configure settings when creating a new data extension, including settings for data fields.Given a scenario, recommend the best way to interpret a data extension to identify the desired target dataReporting and Analytics: 10%Identify where specific data can be found in Marketing Cloud Engagement.Interpret undesired send results and possible deliverability consequences.
