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所在平台: Udemy |
课程主页: https://www.udemy.com/course/new-salesforce-certified-marketing-associate/
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课程名称：Salesforce认证营销助理考试问题 概述： Salesforce认证营销助理凭证旨在为希望在Salesforce生态系统中获得入门级营销职位的个人提供支持。该证书展示了新手在营销云互动及基本营销原则方面所需的知识、技能和能力。此入门级的多项选择考试适用于在Salesforce营销云互动中有多达六个月经验的个人，旨在验证他们的基本营销知识，并准备他们踏入营销职业生涯，了解营销云互动在解决商业需求中的作用，符合Salesforce的最佳实践。 目标受众： 理想的营销助理候选人应熟悉Salesforce平台，并且在Salesforce营销云互动中有多达六个月的经验。这些个人对探索营销角色和工具感兴趣，或正在开启他们的营销职业生涯。他们希望学习关于营销云互动和常见业务应用的知识，并积累与营销云互动的经验，未来可能会寻求进一步的营销认证。这一认证是希望成为Salesforce认证营销云电子邮件专家或Salesforce认证营销云管理员的人的起点。 所需知识、技能和经验： - 理解一般营销概念，如指标、目标受众、选择加入/选择退出流程以及基本的合规和隐私原则。 - 具备营销云互动组件及功能的基础知识。 - 能够导航营销云互动，并熟悉其功能。 - 知道如何使用数字营销工具来吸引客户、生成线索并支持商业目标。 - 熟练掌握营销云互动的电子邮件工具和功能。 - 理解营销旅程及营销云互动旅程构建器。 - 熟悉营销云互动的报告和分析能力，以监控关键电子邮件指标，如打开率、点击率和转化率。 不要求的知识： 候选人不需要： - 设置、配置或管理营销云互动的电子邮件工具和功能。 - 使用除电子邮件外的其他消息渠道，如SMS或推送通知。 - 了解营销云账户互动（以前称为Pardot）。 - 具备HTML、CSS或SQL的技能。 - 使用AMPscript。 考试详情： Salesforce认证营销助理考试包括40个多项选择题和最多5个非计分题，规定的时间为70分钟，通过分数为65%。注册费为75美元，且需遵循当地法律的相关税收要求，重考收费为免费。考试期间不允许参考任何实体或在线资料，无需先决条件。 考试大纲： 该考试评估候选人在以下方面的知识和技能： - 营销概念（28%） - 营销云互动基础（22%） - 电子邮件发送与旅程（22%） - 数据管理（18%） - 报告与分析（10%） 本课程为希望提升营销知识和经验的初学者提供一个坚实的起点，适合有意于在Salesforce平台上建立营销职业的个人。
About the Salesforce Marketing Associate CredentialThe Salesforce Certified Marketing Associate credential is designed for individuals seeking an entry-level marketing position within the Salesforce ecosystem. This certification showcases the essential knowledge, skills, and abilities of those new to Marketing Cloud Engagement and fundamental marketing principles.This entry-level, multiple-choice exam is intended for individuals with up to six months of experience using Salesforce Marketing Cloud Engagement. It aims to prepare Salesforce Trailblazers for a marketing career by validating their basic marketing knowledge, including an understanding of Marketing Cloud Engagement and its role in addressing business needs according to Salesforce best practices.Audience Description: Salesforce Marketing AssociateThe ideal candidate for the Marketing Associate role is familiar with the Salesforce Platform and has up to six months of experience with Salesforce Marketing Cloud Engagement. These individuals are interested in exploring marketing roles and tools or are at the beginning of their journey toward a marketing career.Candidates for this role seek to learn about Marketing Cloud Engagement and common business applications. They aim to gain experience with Marketing Cloud Engagement and may be interested in pursuing future marketing certifications. This certification serves as a starting point for those looking to become a Salesforce Certified Marketing Cloud Email Specialist or a Salesforce Certified Marketing Cloud Administrator.Required Knowledge, Skills, and ExperienceA candidate for the Salesforce Marketing Associate Certification Exam should possess:An understanding of general marketing concepts such as metrics, target audiences, opt-in/opt-out processes, and basic compliance and privacy principles.Foundational knowledge of Marketing Cloud Engagement components and functionalities.The ability to navigate Marketing Cloud Engagement and familiarity with its features.Knowledge of using digital marketing tools to engage customers, generate leads, and support business objectives.Proficiency with Marketing Cloud Engagement email tools and features.An understanding of journeys and the Marketing Cloud Engagement Journey Builder.Familiarity with Marketing Cloud Engagement's reporting and analytics capabilities to monitor key email metrics like open rates, click-through rates, and conversion rates.What Is Not RequiredCandidates for this certification are not expected to:Set up, configure, or administer Marketing Cloud Engagement email tools and features.Utilize messaging channels beyond email, such as SMS or Push notifications.Have knowledge of Marketing Cloud Account Engagement (formerly Pardot).Possess skills in HTML, CSS, or SQL.Use AMPscript.About the ExamHere are the details for the Salesforce Certified Marketing Associate Exam:Content: 40 multiple-choice questions and up to 5 non-scored questionsTime Allotted: 70 minutesPassing Score: 65%Registration Fee: US $75 plus applicable taxes as required by local lawRetake Fee: FreeReferences: No physical or online materials can be referenced during the exam.Prerequisite: NoneExam OutlineThe Salesforce Certified Marketing Associate Exam measures a candidate's knowledge and skills related to the following objectives.Marketing Concepts: 28%Describe key components of a marketing strategy and how they align with the overall marketing purpose.Given a scenario, identify key requirements for implementing an effective email opt-in process in a marketing campaign.Recall the regional nature of privacy laws with respect to the subscriber base in order to uphold privacy standards in the context of marketing.Given a scenario, provide examples of basic email goals, metrics, and relative value in assessing the success of a marketing campaign.Given a customer experience scenario, summarize the type of content and message conveyed to the target audience.Marketing Cloud Engagement Basics: 22%Identify solutions for regional or business related account structures as they relate to business units and corresponding permissions in Marketing Cloud Engagement.Apply essential features of Marketing Cloud Engagement (MCE) for marketing activities.Identify different Salesforce curated resources for assistance, training, and support when using Marketing Cloud Engagement.Differentiate between subscriber keys, contact keys, and contact IDs to uniquely identify subscribers.Given requirements, determine a proper Cloudpage form submission setup.Email Sending and Journeys: 22%Outline the necessary configurations to activate a journey and configure entry criteria for a successful activation.Given a scenario, identify the recommended configuration for the email send wizard settings.Distinguish between template components and content blocks when building emails in Marketing Cloud Engagement.Given a scenario, identify which journey functionality should be used to address business needs.Given a scenario, identify how to accomplish content rendering validation.Data Management: 18%Given a scenario, summarize the various data import mechanisms and requirements.Configure settings when creating a new data extension, including settings for data fields.Given a scenario, recommend the best way to interpret a data extension to identify the desired target dataReporting and Analytics: 10%Identify where specific data can be found in Marketing Cloud Engagement.Interpret undesired send results and possible deliverability consequences.
