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所在平台: Udemy |
课程主页: https://www.udemy.com/course/new-product-forecasting-process/
课程评论：没有评论
**课程名称：** 新产品策略：规划与预测 **课程概述：** 本课程旨在解决企业在新产品上市后面临的预测挑战。由于新产品缺乏历史数据，对规划者和营销主管来说，准确估计其需求以进行商品和供应规划是一项艰巨的任务。 课程将深入探讨用于预测新产品需求的几种关键概念和技术，包括： * **类比法 (By Analogy)：** 这是最常用的方法。然而，选择合适的类比产品是许多规划者面临的难题。课程将重点介绍如何**运用聚类技术 (Clustering Technique)** 来辅助选择最恰当的类比产品，从而提高预测的准确性。 * **Bass 扩散模型 (Bass Diffusion)：** 课程还将介绍并讲解 Bass 扩散模型，这是一个用于预测新产品市场渗透率的经典模型。 * **软件演示：** 课程将包含一个使用实际规划软件进行的**现场演示**，帮助学员直观理解和应用所学技术。 通过本课程的学习，学员将能够有效地应对新产品需求预测的挑战，为产品规划和供应链管理提供有力支持。
All businesses introduce new products for various reasons. The new products poses challenge for the planners and marketing executives to estimate the demand for them for merchandise and supply planning purposes. The primary reason being the lack of historical data that can be used for forecasting. This course addresses this challenge by discussing concepts and techniques available for forecasting demand of new products. These techniques are 'By Analogy' and 'Bass Diffusion' including a live demonstration using a planning software. While Analogy is the more popular technique, the issue most planners face in this technique is in choosing the right analogue product. The course also discusses the clustering technique that can be deployed to help pick the right analogue product to assist in this technique.
