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所在平台: Udemy |
课程主页: https://www.udemy.com/course/new-digital-economy/
课程评论：没有评论
**课程名称：** 新数字经济 **课程概述：** 本课程深入探讨经济学的根本概念，将其定义为一门研究生产、分配和消费商品与服务，以及个体、企业和政府如何分配资源以满足需求的社会科学和管理科学。课程着重于内容营销创作的秘密，涵盖内容的定义、在数字营销中的作用、与组织品牌战略的关系、跨媒体的品牌内容策略，以及故事叙述在内容创作中日益增长的重要性。 **学习成果：** 学完本课程后，您将能够： * 理解内容营销的含义和目的。 * 理解内容营销的组成要素，并将其应用于不同平台。 * 掌握创意内容创作的黄金秘密。 * 识别引人入胜的内容和创意构思过程的重要性。 * 具备创建和发布编辑计划的技能。 **课程目标：** 本课程将阐明经济问题的成因及其解决方案的机制，并介绍经济学的基本概念以及基本原理如何努力组织各项工作以实现最大化生产。 **目标学员：** 本课程适合所有希望了解、从事或负责内容营销的人员，包括中小企业、品牌代理机构、初创公司或企业员工。尤其适合内容团队、数字营销团队和文案撰稿人。
Economics is a global concept, a social and management science concerned with the production, distribution, and consumption of goods and services, and how individuals, businesses, and governments allocate resources to meet their needs.This course highlights all about content marketing creation secrets. It covers the definition of content itself, how it takes role in digital marketing, the relation with the organization's brand strategy, the branded content strategies across media and also the growing importance of storytelling in content creation.OutcomesWe will shed light on the causes of the economic problem and the mechanism for its solution, in addition to addressing the basic concepts in economics and how the basic principles in it try to organize efforts to achieve the maximum possible production.After completing this course, you will be able to:Understand the meaning and purpose of content marketingUnderstand the component of content marketing and apply it across platformsUnderstand the golden secrets of a creative content creationAble to identify the importance of compelling content and creative ideation processHave the skill to create and publish an editorial planThis course is suitable for anyone who wants to understand, who does or in charge of content marketing; from SMEs, brand agencies to startup or corporation employees. The specific functions that must join the course are the content team, digital marketing team, and copywriters.
