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所在平台: Udemy |
课程主页: https://www.udemy.com/course/neuromarketing-mastermind/
课程评论：没有评论
课程名称：神经营销精髓：营销影响艺术 概述：神经营销是营销心理学中最新的领域之一。它利用神经心理学和行为经济学的概念来理解人类大脑的决策过程，并有效地推销我们的产品和服务。在本课程中，您将学习这些神经心理学的原则，以及这些策略在实际应用中的真实案例，以帮助您提升自己业务的转化率。 课程内容包括： - 神经营销的基本概念 - 冰山理论与决策过程 - 三脑理论的深入分析 - 爬行动物大脑：理解营销中的内心“蜥蜴” - 古哺乳动物大脑：理解营销中的情感大脑 - 新哺乳动物大脑：理解营销中的理性大脑 - 人类决策过程的分析 - 多巴胺在决策中的作用 - 各种营销影响策略 - 稀缺性：销售稀缺商品的高级策略 - 社会证明：理解“跟随者”的科学 - 预构建框架：调整人们感知品牌的上下文 - 诱饵效应：营销人员用以快速提升转化率的秘密策略 - 一致性：内心冲突和认知失调在营销中的隐秘角色 - 权威：是什么让人们对品牌产生盲目依从？ - 锚定效应：如何利用这一认知偏见来销售高价商品？ - 匹配与镜像：与您的听众瞬间建立亲和感 我们相信您一定会喜欢这门课程。
Neuromarketing is one of the latest fields in psychology of marketing. It makes use of concepts from neuropsychology and behavioral economics to understand the decision-making process of the human brain and effectively market them our products and services.In this course, you'll learn these neuropsychology principles, and also real-life examples of these strategies in action so that you can increase conversions in your own business.What is Neuromarketing?The Iceberg Theory and our Decision-MakingTriune Brain TheoryThe Reptilian brain - Understanding our Inner Lizard in MarketingPaleomammalian brain - Understanding our Emotional Brain in MarketingNeomammalian brain - Understanding our Rational Brain in MarketingThe Process of Decision-making in HumansThe Role of Dopamine in Decision-makingVarious Strategies for Influence in MarketingScarcity - Advanced Strategies to Sell the Scarce Social proof - Understanding the Science Behind Follow-the-LeaderPreframing - Tweaking the Context in Which People are Percieiving your Brand Decoy Effect - A Secret Strategy that Marketers to Use Skyrocket ConversionsConsistency - The Hidden Role of Inner Conflict and Cognitive Dissonance in Marketing Authority - What Makes People Become Blindly Compliant to a Brand?Anchoring - How to use this Cognitive Bias for Selling High-Ticket Items?Matching and mirroring - Build Rapport Instantly with Your AudienceI'm sure you'll love this course.
