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所在平台: Udemy |
课程主页: https://www.udemy.com/course/native-advertising-master-course/
课程评论：没有评论
课程名称：完整的原生广告课程 - 2025 课程概述： 本课程将全面介绍原生广告，适合对该领域感兴趣的学习者，无论是初学者还是已有一定经验的广告投放者。课程内容涵盖以下几个方面： 1. 原生广告的定义 2. 原生广告受到广泛采用的原因 3. 原生广告的类型 4. 投放策略与战术指南 5. 达成的营销目标 6. 如何衡量成功 7. 如何根据关键绩效指标（KPI）优化广告活动 8. 数据驱动的归因模型 9. 顶级原生广告平台的比较 10. 如何运行程序化原生广告 在掌握原生广告基础知识后，您将学习如何在全球领先的原生广告平台（如Outbrain、Verizon Media、Taboola、Revcontent和MGID）上创建和管理广告活动。 适合人群： 本课程没有先决条件，适合任何希望全面了解原生广告的人士。课程非常适合以下群体： - 数字营销专业人员，想要提升技能以推进职业发展。 - 在线广告投放者，希望提高广告活动的表现。 - 传统营销背景的专业人士。 - 销售、公关、传播、创意和IT专业人员。 - 企业家与商业主，希望了解原生广告的潜力并提升业务。 课程亮点： - 优质课程 - 设计合理的演示文稿 - 有插图的示例 - 结构良好的课程内容 - 直接进入所需信息，不含冗余内容 - 超过2小时的教学 - 结业证书 - 促进职业发展，帮助找到高薪的在线广告职位 - 在当前岗位上表现更佳 - 移动应用支持，能够在Android或iOS设备上下载课程，方便通勤学习。 此课程将帮助您快速掌握原生广告的各个方面，构建出色的广告活动。
About This CourseAt the beginning of this course, I will introduce you to Native Advertising. If you haven't run native ads in the past, you will find this information quite useful, as you will learn why so many digital marketers have started shifting their efforts towards this form of online advertising. More specifically, you will learn:What Native Advertising IsThe Reasons Behind This Immense AdoptionThe Types of Native AdsStrategies & Tactics Guidelines & Best PracticesMarketing Objectives You Can AchieveHow To Measure SuccessHow To Optimize Campaigns Based on KPIsData-Driven Attribution ModelComparison of The Top Native Advertising PlatformsHow To Run Programmatic Native AdsAfter covering the fundamentals of Native Advertising, I will show how to create and manage native advertising campaigns on the world's leading native advertising platforms:OutbrainVerizon MediaTaboolaRevcontentMGIDWho Is This Course For?This course has no pre-requisites and it is suitable for anyone wanting to gain comprehensive knowledge of native advertising, whether they have no experience in the field or already run native advertising campaigns. In other words, this course will take you from the very basics to the more advanced aspects of native advertising. Therefore, it is ideal for:Digital Marketing Professionals, who have heard about native advertising and wish to grow their skills further to advance their career.Online Advertisers, who currently run native ads and want to improve the performance of their campaigns.Professionals with Traditional Marketing BackgroundSales, PR, Communication, Creative & IT ProfessionalsEntrepreneurs & Business Owners, who would like to discover the full potential of native advertising and take their business to the next level. Excellent Value for MoneyHigh-Quality CourseWell-Designed PresentationsIllustrated ExamplesWell-Structured CourseNo Fluffing2+Hour CourseGet Straight to the Information You NeedBuild Great Campaigns Within a Few HoursCertificate of CompletionAdvance Your CareerLand a High-Paying Job in Online AdvertisingPerform Your Current Job BetterMobile ApplicationDownload lessons on your Android or iOS deviceTake lessons while commuting to worκ
