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所在平台: Udemy |
课程主页: https://www.udemy.com/course/nakedbrand/
课程评论：没有评论
这门名为“NAKED BRAND: 打造企业品牌，告别赤裸”的Coursera课程，旨在帮助创业者和营销人员掌握构建强大品牌的关键技能。课程强调，品牌建设并非始于名称或Logo，而是源于对其核心身份（DNA）和营销策略（目标受众和定位）的精心设计。 课程将引导学员： * **制定品牌战略：** 理解如何找到品牌的独特性，并通过命名、Logo、视觉设计等方式将其有效地传达出来，同时又能节省预算。 * **提升品牌辨识度：** 学习开发品牌名称的方法，了解商标注册的重要性，以及除了Logo之外，还需要哪些元素来增强品牌的辨识度。 * **高效沟通与协作：** 掌握与设计机构或自由职业者清晰沟通的能力，使用专业术语，确保设计和文案工作能带来卓越的成果。 * **建立情感连接：** 帮助学员领会如何与客户建立深厚的情感联系，从而使企业摆脱价格竞争的泥潭。 * **实现业务增长：** 最终目标是帮助企业提高价格、增加盈利能力、提升品牌认知度，并增强客户忠诚度，为未来的业务发展和新项目奠定坚实基础。 这门课程适合所有希望发展业务、提升品牌价值并寻求与客户建立情感共鸣的创业者和营销专业人士。
To turn a business into a strong brand any entrepreneur needs to understand the branding process.This course will help you create a brand strategy, understand how to find uniqueness and express it through naming, logo, visuals and saves a budget, provides a greater sense of your authentic personality and the opportunity to adopt a branding skill to grow the business and start up future initiatives. In the course, I explain methods for developing a brand name, whether you need to register a trademark, what in addition to a logo you need to create to make the brand recognizable. You will clearly define tasks for agencies/freelancers who will be responsible for design and copywriting, speak the same language with them and get amazing results.This course is for entrepreneurs who are looking to grow their business, raise prices, increase business profitability, brand recognition and customer loyalty and marketers who want to learn how to build brands.BRANDING BEGINS NOT WITH A NAME/LOGO, but from the designing its identity (DNA) and the marketing strategy (audience and positioning identification). You will understand why people choose your company and overpay for the product and BUILD AN EMOTIONAL CONNECTION BETWEEN THE BRAND AND YOUR CUSTOMERS, TAKING THE BUSINESS OUT OF PRICE COMPETITION.
